2014 Ford Fusion S on 2040-cars

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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

This Or That: Fiat 500 Abarth vs. Ford Fiesta ST [w/poll]

They're pretty darn similar. And yet our views are oh so different.
If you guys could read the transcripts of our editors' chat room, you'd know that we're a pretty argumentative bunch. It's always good-spirited stuff (well, usually), but when we're not obsessively covering this or that, we're usually fighting about one car being better than another. We're all enthusiasts here, and our automotive tastes run the gamut from the weird and unusual to the decidedly mainstream - we all feel strongly about specific cars in a given segment. While it usually makes for good conversation, if we're passionate enough, it can turn into a tomato-throwing showdown.

2014 Holman & Moody 50th Anniversary TdF Ford Mustang

If you're a fan of Ford racing history, a Mustang worshiper or even just an avid follower of our yearly SEMA coverage, you may have heard the back story on the Race Red Mustang you see above. Back in 1964, Holman & Moody was tapped by the English Alan Mann Racing Team to race-prep three Mustangs for competition in the incredibly arduous 4,000-mile Tour de France Automobile rally. Competing mainly against Jaguar MkII saloons over 10 days and 17 stages, the H&M Mustangs took the top two places in the Touring class and the first-ever racing win for Ford's pony car.
Though the history of that first Mustang win hasn't been incredibly well known here in the States, the subsequent decades have seen plenty of racy versions of the car come and go. Last year at the SEMA show, we covered the brief debut of this living tribute to that piece of racing lore, the Holman & Moody 50th Anniversary TdF Mustang.
This limited-edition Mustang represents a kind of new venture for H&M, as the legendary racing shop has spent the last few decades earning its keep largely by restoring vintage racing cars. The urge to get back into the world of Ford and Mustang was powerful, however, what with the car's 50th anniversary looming and the current generation of 'Stang just about out the door.