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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Ford sets world record for biggest Hot Wheels track loop

Take Your Child to Work Day looks like a pretty amazing experience for a child if their parent works at Ford. For the recent event, workers at the Blue Oval set up the world's largest Hot Wheels track loop in the atrium of the company's Research and Innovation Center in Dearborn, MI, and launched toy cars from over three stories. The idea came from Ford dynamometer technician Matt West who had been building progressively larger loops with his son. This one was the biggest ever, though, with a ramp 35.5-feet high and a 12.5-foot loop to crush the previous record of nine feet, nine inches tall. Fittingly, the track was inaugurated with a Ford Mustang Hot Wheels car taking the first run. To support such a massive size, the Hot Wheels track fits into a plywood structure that's bolted together. Beyond just being fun and looking incredibly cool, the stunt was meant to teach kids about mathematics and engineering. Ford Sets World Record for Biggest Hot Wheels Car Track Loop in Support of Take Your Child to Work Day • To help children cultivate an interest in science and engineering, Ford attempted to set a new world record for building the largest Hot Wheels® car track loop as part of this year's Take Your Child to Work Day • Ford Mustang Hot Wheels car started at more than three stories high inside Ford Research and Innovation Center • Old record loop stood at nine feet, nine inches tall DEARBORN, Mich., April 23, 2015 – Ford ran circles around the old Hot Wheels® record loop as part of this year's Take Your Child to Work Day. When the effort was complete, Ford had made a world record attempt with a Hot Wheels car track loop that exceeded 12 feet tall. The world record attempt was the brainchild of Ford dynamometer technician Matt West, who had built increasingly large Hot Wheels loops with his six-year-old son Blade at their home in Monroe, Michigan. The attempt took place in the three-story atrium of the company's Research and Innovation Center in Dearborn in support of Ford's participation in national Take Your Child to Work Day. "It started as part-fun, part-physics lesson with my son at home," said West. "We built one in our playroom, and then built a five-foot- tall loop in our backyard.

Hennessey showcases F-250 VelociRaptor SUV

With automakers embracing smaller and smaller crossovers with each passing year, it'd be all too easy to forget about the Ford Excursion. Bigger than the Expedition (or just about anything else on or off the road), the Excursion was based on Ford's Super Duty truck chassis to put even the likes of the Chevy Suburban, Nissan Armada, and Toyota Sequoia to shame. It ceased production ten years ago now, but Hennessey is bringing it back – sort of. Feast your eyes on the Hennessey VelociRaptor SUV. The design calls for a very fullsize, truck-based sport-ute based on the Ford F-250. Only instead of a pickup bed, it's got four proper side doors and a covered cargo bay with a pair of barn doors at the back. Hennessey will fit it with three rows of seats to accommodate seven or eight passengers, and of course it'll offer a range of upgraded engines as well. What starts out with a 6.2-liter V8 producing 411 horsepower can be supercharged all the way up to 600 or even 650 horses. For those who don't want to spend their life's savings at the pump... well, this probably isn't the right choice of automobile, but Hennessey will offer an enhanced 6.7-liter PowerStroke diesel with 440 hp and 880 pound-feet of stump-pullin' muscle. Naturally there'll be other visual and mechanical upgrades on offer as well, but none of this will come cheap – or fast for that matter. Hennessey will take six months to put one together, and demand nearly $160,000 for the conversion.