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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Jay Leno drives postcard-perfect '32 Ford Highboy Roadster

At the turn of the century, it was arguably the Honda Civic that best defined inexpensive performance tuning, and in the '50s it was the Tri-5 Chevys. One of the earliest platforms to gain a huge following among young people looking for a cheap way to go fast was the classic '32 Ford Highboy Roadster. This week, Jay Leno's Garage looks at one of the very first vehicles that defined the look of the hot rod heyday.
This '32 Ford was built in the '40s and graced the cover of the fourth issue of Hot Rod Magazine back in 1948. All of the hot rods that you see shining at car shows today owe a serious debt of gratitude to this roadster. It bears all of the cues that define the look, including a notched frame and hidden door hinges. Under the three-piece hood is a flathead V8 boasting all sorts of period modifications, including copper cylinder heads. It was seriously fast in its era too, and proved it by reaching 112.21 miles per hour on a dry lakebed in 1947.
These days, this hot rod is on display at the Petersen Automotive Museum. Although, if you can't make it to California to see it, the United States Postal Service is celebrating this Ford with one of its two hot rod Forever stamps. Like Jay says in the video, in terms of hot rodding, "it all comes back to this." Check out the video to learn more about this rolling piece of tuning history.

Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.