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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford builds USAF Thunderbirds Edition Mustang for charity

Each year since 2008, Ford has created a one-off Mustang to celebrate military aviation, and the cars have been auctioned off at the Experimental Aircraft Association (EAA) Gathering of Eagles charity event to raise money to inspire the next generation of aviators. This year's charity car is the 2014 Ford Mustang GT US Air Force Thunderbirds Edition, which also helps celebrate 60 years of Thunderbirds air show excellence.
Of all the EAA charity cars, this Thunderbirds Edition is the most in depth. Painted to match the F-16 Tomcat fighter jets used by Thunderbirds, this Mustang also gets a widebody kit and 22-inch Forgiato wheels to go with the cockpit's Recaro bucket seats, rear-seat delete and modified navigation screen and gauge cluster. Even the Mustang's projector puddle lights have been changed to show an aircraft silhouette - rather than the Mustang's galloping horse logo - when the doors are open.
Themes for previous EAA charity cars include the Blue Angels, SR-71 Blackbird and the Red Tails as well as the F-22 Raptor-inspired AV8R and AV-X10 "Dearborn Doll" models. Scroll down for the press release for the 2014 Ford Mustang GT US Air Force Thunderbirds Edition, and be sure to check out our galleries for all six aviation-themed Mustangs.

Ford's official Euro aftermarket partner Mountune coming to US

Now that we're getting a steady stream of Ford's European offerings, the aftermarket world is finally starting to catch up as well. UK-based aftermarket tuning company, Mountune has just announced that it will be setting up shop in California to provide high-performance and racing parts for Ford vehicles including the Focus ST and Fiesta ST.
Mountune lays claim to being Ford's "official European tuning partner," and US buyers will soon have access to these parts through Ford dealerships and with a Ford Racing warranty. Speaking of Ford Racing, Mountune also says that it will be working with Ford's in-house team to develop future components for both street and track. There are no specifics as of yet for which products will be offered here, but the company plans to launch a US-specific website later this month with more information.