2002 - Ford F-250 on 2040-cars

Auto blog

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2014 Ford Fiesta ST

Concentrated ST Formula Proves Just As Potent
I'm not the jealous type... usually. But I will fully admit to being somewhat of a Pouty Polly when I read executive editor Chris Paukert's report after driving the then-new 2013 Ford Focus ST through the impossibly pretty southern French Alps region last June. I feel like a broken record saying this yet again, but hot hatchbacks hold a special place in my heart. And while I'm always giddy to drive any sort of small, turbocharged three- or five-door at home in Detroit, my jealousy was indeed piqued after hearing Paukert tell about the challenging yet breathtaking roads he encountered while driving the flamin' yellow Focus. You know, the sort of roads that, from above, look like carelessly drizzled lines of icing on the frosted Alpen caps.
Several months later, I found myself piloting a Focus ST just west of metro Detroit, pitting it head-to-head against one of Autoblog's perennial favorite cars, the Volkswagen GTI. It was fantastic - enough so that I fully stand behind my statement that in terms of balls-out performance, the Focus ST cannot be beat as far as today's front-wheel-drive hatches are concerned.