1969 Ford F250 Pickup Truck Camper Special on 2040-cars

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Ford builds Lightweight Concept with Fusion shell [w/video]

It's a fairly well known fact that removing weight from a car is essentially a panacea for many of the modern automobiles problems. Does it handle like crap? Remove weight. Underpowered? Don't add power; trim the fat. Need to improve fuel economy? It's diet time.
Actually executing a major weight reduction program, though, much like with human beings, is no easy task. Unlike you or I, where motivation is the issue, the prohibitive measure in trimming a car's waistline is money. Lightweight materials are expensive, with carbon fiber and carbon-fiber reinforced plastic still primarily in the domain of higher end vehicles. Even aluminum construction, pioneered on a mass-produced level by Audi and Jaguar, is only now starting to make its way into the mainstream, thanks to the upcoming Ford F-150.
With this concept, though, Ford is attempting to show that a mass-produced, lightweight vehicle isn't too far off. This is the Lightweight Concept, and while it may look like a Fusion, it weighs as much as a Fiesta. For reference, the lightest Fusion available to the public is the 3,323-pound, 2.5-liter model with a manual transmission. A manually equipped, 1.6-liter Fiesta, meanwhile, is just 2,537 pounds.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Mulally will stay close to Ford after he steps down, plans to advise Fields [w/video]

Ford CEO Alan Mulally has less than a week left in his role of leading the Blue Oval before he hands off duties to Mark Fields on July 1. It doesn't look like Mulally is going to be shuffling off into his retirement anytime soon, though. The 68-year-old is being rather secretive about his next move, but he tells Bloomberg in a recent interview that he plans to stay close to Ford. Also, if Fields wants to ask for any advice, Mulally is happy to help.
Mulally took over at Ford in 2006 and led the company through a seriously rough patch in the auto industry. According to Bloomberg, he became famous or his Thursday meetings where executives were forced to deal with any problems before they could leave. Since announcing his retirement from Ford in May, Mulally has been insuring a smooth transition of power by traveling the world to all of company's major locations and saying goodbye to employees and dealers.
In terms of the future at Ford, Mulally doesn't predict any big changes in management style because the rest of the executive team is staying in place. He believes that Fields is going to maintain the processes already in place to keep things going. After all, it seems to be working. The company is predicting a return to profitability in Europe next year and is opening 88 new dealers in China. If the business could get its recalls under control, things could get even better.