08 F250 Super Cab Xlt 4x4,diesel,cloth,bedliner,17in Chrome Whls,73k,we Finance! on 2040-cars

Auto blog

The fascinating forgotten civil defense history of Mister Softee trucks

Hemmings came across an interesting article from the Throwin' Wrenches blog about the intersection of ice cream, cars and civic duty in America's late 1950s. In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used - heavy-duty Ford-based chassis, for what it's worth - the article delves into some deeper national-security territory.
See, Mister Softee truck owners were voluntary members of the Civil Defense, thanks to all the useful stuff (potable water, generators, freezers and fridges) that the machines carried with them for serving ice cream. Click over to Throwin' Wrenches for the full run down of how Mister Softee would have stepped in to help fight if the Cold War ever turned a little hotter.

Ford Mustang to get four-cylinder in Europe, but not US

Fans of the Ford Mustang SVO, which was produced from 1884 through 1986 with a turbocharged 2.3-liter four-cylinder engine and a manual transmission, may be interested to know that Ford is reportedly going to introduce something similar for 2015. But don't get too excited if you live in the US, as Edmunds reports that the vehicle will be offered in Europe only. Boo!
According to the report, Ford will put a version of its EcoBoost turbocharged four-cylinder into the engine bay of the Mustang. The engine would be enlarged from its current 2.0 liters to 2.3 liters, taking horsepower from 252 to around 300. The well-known 5.0 V8 engine will also be available in Europe.
"The Mustang is uniquely Ford and has a huge fan base here in Europe. Now those fans have something to look forward to and we look forward to providing more details in the near future," says Ford of Europe CEO Stephen Odell. That's great... but why not offer buyers in the States the (likely) fuel-efficient turbo option, too?

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.