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George W. Bush's 2009 Ford F-150 fizzles with $300,000 bid at Barrett-Jackson [UPDATE: w/video]

Despite some truly impassioned pleading from Jay Leno himself - including calling on Arizona's notoriously Republican-rich voters to beat the $600,000 level set the last time Leno sold a vehicle for this particular charity... in California - bidding for George Bush's 2009 Ford F-150 pickup truck stalled at $300,000.
All proceeds will be sent to the Fisher House Foundation, so at least it's $300K going to a good cause. Feel free to check out the live image gallery above, which includes shots showing Leno's skills helming the auction, and read through the official auction description below.
*UPDATE: Video of the auction and Leno's prods to the crowd for more money can now be seen below.

More evidence GT500-replacement will be named GT350

During the recent unveiling of the 2015 Ford Mustang, we saw the car in both V6 and GT form, but we'll have to wait a little bit longer to see the successor to the Shelby GT500. In the meantime, though, it looks like SVTPerformance.com has confirmed reports that this high-performance model will bring the Shelby GT350 name back to Ford.
According to the forum post, a user found the Shelby GT350 name on a Ford promo website listing its 2015 lineup. The Shelby GT350 name was first used on a Mustang back in 1965, and most recently it has been a model created for customers as a post-title purchase by Shelby American. As for that car, Shelby confirmed earlier in the year that its GT350 would be phased out at the end of this month.
The million-dollar question for Mustang and Shelby enthusiasts is when we'll see next factory Shelby GT350. Last we heard it was planned for a debut at the New York Auto Show. We've included our previous spy shots of this hi-po, sixth-gen Mustang, and we've also captured it on spy video showing off its exhaust note.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.