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Ford Australia pulls the ol' talking car prank

Siri from Apple has proven that being able to talk to your technology doesn't always work perfectly. But what if it could eventually go far enough to give a personality to inanimate objects like our cars? Ford took just this path to comedic effect by playing a prank on many unsuspecting Australians, in a new commercial for its EcoSport compact crossover.
The Aussies seem very nonchalant about having a random parked car talk to them, and they seem surprisingly game when it asks them to get in, call a celebrity and tell a joke. (We're guessing there are some hilarious outtakes, too.) Scroll down to watch some folks from Down Under have a conversation with Ford's CUV.

Ford Escort returns... as a concept

Ford is kickin' it old school at the Shanghai Motor Show for 2013 with a new Escort Concept - "a name that stirs up thoughts of basic, affordable transportation rather than great driving dynamics or bold design" as we said in our initial preview of the small C-segment sedan. Or, as Ford puts it, "Customers in China described seeking a vehicle that is stylish - but not one that is arrogant or pretentious." Potato, potahto...
It's an interesting amalgam of design notes with Ford's recent and stylish hexagonal grille up front, flanked by some pretty busy LED light clusters and chrome-trimmed air intakes at the lower extremities of the fascia, but the Escort Concept is not altogether unattractive. Besides its external appearance, we really don't have much information to report - Ford has not yet hinted at what may be powering this little machine, but we'd expect something with four cylinders and less that 2.0 liters of displacement sending a modest number of horses to the front tires.
It probably goes without saying, but we don't expect to see this Escort make its way to the United States, since we already have the Focus and the Fiesta battling it out in the econobox segment. That said, it's very likely to spawn a production model that will roll out here in China and in other developing market where multiple C-segment entries are becoming increasingly common. Check out our high-res image gallery of live images above, and let us know what you think of the car's styling, then scroll down below for the official press release.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...