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Ford unveils Mustang 50th anniversary logo, plans merchandise

The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.
Ford is going to begin the celebrations at this week's New York Auto Show and continue them throughout the year, but April 17 is the official birthday of the the pony car that just won't quit. You can expect to start seeing anniversary merchandise in the next couple of weeks.

2015 Ford Mustang gets pricing, configurator and less weight than expected

It's here; it's finally here. No more speculating or looking at dealer order guides, the configurator for the 2015 Ford Mustang is finally online. That means you should put down whatever you're doing and build your new 'Stang. Weight data for the new model has also leaked out, and while there is an increase, it's less than previously rumored.
The basic V6 coupe carries a base price of $23,600, plus an additional $825 destination charge for all models. Upgrading to the 2.3-liter Ecoboost costs $25,170, and the Ecoboost Premium is $29,170. If you need a V8 in your life, the Mustang GT is $32,100 or $36,100 with the Premium package. That puts the starting price up about $1,000 over the previous generation for the V6, but the turbocharged four-cylinder starts about $1,400 less than the V6 Premium, which is no longer available. Prices for both V8 models jumped about $1,000, as well.
If you need the convertible Mustang, the V6 starts at $29,100, excluding destination, $1,590 more than last year. The Ecoboost Premium 'vert is $34,670, and the GT droptop is $41,600.

F-150 just the start of Ford's aluminum plans

Not only have we been told that the 2015 Ford F-150 is tougher, more durable and up to 700 pounds lighter than the current truck, Ford COO Mark Fields said it's also "CAFE-positive." That means, for the first time in the history of corporate average fuel economy standards, the F-150 would be a positive contributor on Ford's CAFE balance sheet instead of being a vehicle it needs to counterbalance with frugal offerings.
Fields' comments made at the Detroit Auto Show were among quotes from other Ford execs that confirmed the carmaker will be using aluminum for more of its vehicles. CEO Alan Mulally said it would "proliferate across our lineup," with speculation being that we'll see it applied to crossover and sport utility models first, since they'll benefit the most. Even gaining the massive scale of using aluminum on the world's best selling vehicle for its first effort - on average, the company sells two times as many F-150s in a single day as Land Rover sells of its aluminum Range Rover in a month - Ford will be looking to further spread the cost of its five-year development investment in aluminum technology. And that should mean better handling and fuel economy for those of us who don't need to wear hardhats at the office.