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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

2013 Ford Fusion Hybrid

Your Mileage May Vary
As difficult as it is to write this, I was actually excited about the 2013 Ford Fusion Hybrid. With the beautiful looks of the newest midsize fighter from Ford and a fuel economy estimate capable of shaming even the stalwart Camry Hybrid, the battery-augmented four-door seemed like a recipe for unabashed success. But appearances love nothing more than swapping our boundless enthusiasm for cold platters of disappointment. The 2013 Fusion Hybrid gets hobbled right out of the gate with a lofty price tag, and real-world driving keeps the sedan from even approaching those EPA figures.
With so many excellent midsize hybrids on the market, is there any reason to consider the newest Fusion Hybrid? Are sharp aesthetics, a well-executed interior and capable driving dynamics enough to overcome the machine's shortfalls? Not from where I'm standing.

Autocar pits Formula Ford against Germany's finest

Ford has quite the racing pedigree, but usually, its racers are relegated to the track. Not the new Formula Ford EcoBoost, though. It's a turbocharged, open-wheeled racer complete with a 200-horsepower, 1.0-liter, three-cylinder engine... and it's legal on the roads of the UK.
That's stressed in this video from Autocar, with the mag going so far as to show the car's tax disc and license plates. Being a road-legal offering, it's tempting to see just how well an open-wheeler that delivers racecar-like performance while also netting over 100 miles per gallon (assume this is on the British cycle, for obvious reasons) stacks up against modern performance cars.
Autocar lined up the Formula Ford against an Audi R8 V10, a BMW M6 Gran Coupe and a Mercedes-Benz A45 AMG in a number of situations to see which would come out on top. Take a look below for the full video.