2014 Fiat 500l Trekking on 2040-cars

Auto blog

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Fiat observes Paris Fashion Week with 500 Couture special edition

The Paris Motor Show may be where the bulk of new cars will be presented this week in the French capital, but it's not the only place. Fiat has chosen the swank Champs Elysées to unveil a trio of special-edition Cinquecento models as part of Fashion Week.
The first in the 500 Couture line will be the Fiat 500 Ron Arad Edition, born out of a collaboration with the noted Israeli fashion designer. As you can see above, it features a metallic black paint job emblazoned with the silhouette of the original Cinquecento, showing just how much bigger the current 500 is than its progenitor. It also features a glass sunroof, chrome trim, white mirror caps, 16-inch alloys and a black interior with Poltrona Frau leather and all the fixin's.
The 500 Ron Arad edition is joined by the 500 Comics and 500 Camouflage show cars, the former with a vibrant yellow and black paint job and stitching graphics, the latter with a gray/green treatment with bright yellow mirror caps. See 'em all in the image gallery above.

Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.