2014 Fiat 500 Pop on 2040-cars

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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Marchionne assures Fiat jobs will stay in Italy, amid Chrysler merger talks

Even though Fiat CEO Sergio Marchionne has repeatedly said he won't pick up, leave Italy and take his Fiat factories with him, his occasional pointed comments about the challenges of running operations in that country has worried Italian politicians dealing with government, economic and labor-force seizures the past few years. After Fiat Industrial announced it was moving its headquarters to London and it was rumored that the car division's HQ would move to Auburn Hills, MI after the merger with Chrysler, it was worried that more Italian jobs would disappear.
Industry Ministry Flavio Zanonato sought assurances from both Marchionne and Fiat chairman John Elkann that they would "commit to the country," and it appears those assurances have been given. Unemployment in Italy is at 20-year-highs and car sales are at 20-year-lows, but Marchionne said "We have confirmed our commitments for Italy" and the company will hold steady on employment. The nation and the corporation said they would work together to "relaunch Italy's car market," although it's not clear what either of them will be able to do beyond wait it out. At the very least, Fiat's stance means there's one less ball the country's politicians have to juggle.

Fiat builds 1 millionth 500, still a ways to go before passing original

There are now 1.1 million examples of the new Fiat 500 cruising the roads of 83 countries, one million of them made at the Fiat's Tychy plant in Poland, the rest in the Fiat plant in Toluca, Mexico. It's taken 69 months since the car's 2007 launch to reach the milestone, the capstone hatchback being an Abarth 500.
Where does that fit into the historical context? We'll never know, since you can't really compare. But if we played with the numbers, according to Automania, Fiat built 3,893,294 of the original 500 (and variants) from its inception in 1957 to the last model being sent off in 1975. If we average the output over time, and assume an even 18-year production run, the total production divided by 216 months is about 18,025 cars per month, which would make for 1,243,725 cars in 69 months.
On the other hand, the first two generations of the early 500 didn't equate to a million units in eight years, so congratulations Fiat. There's a brief press release below with a few more details on the achievement.