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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

U.S. automakers unite in opposition to possible Trump vehicle tariffs

WASHINGTON — The U.S. auto industry urged President Donald Trump's administration on Monday not to saddle imported cars and auto parts with steep tariffs, after the U.S. Commerce Department sent a confidential report to the White House late on Sunday with its recommendations for how to proceed. Some trade organizations also blasted the Commerce Department for keeping the details of its "Section 232" national security report shrouded in secrecy, which will make it much harder for the industry to react during the next 90 days Trump will have to review it. "Secrecy around the report only increases the uncertainty and concern across the industry created by the threat of tariffs," the Motor and Equipment Manufacturers Association said in a statement, adding that it was "alarmed and dismayed." "It is critical that our industry have the opportunity to review the recommendations and advise the White House on how proposed tariffs, if they are recommended, will put jobs at risk, impact consumers, and trigger a reduction in U.S. investments that could set us back decades." Representatives from the White House and the Commerce Department could not immediately be reached. The industry has warned that possible tariffs of up to 25 percent on millions of imported cars and parts would add thousands of dollars to vehicle costs and potentially devastate the U.S economy by slashing jobs. Administration officials have said tariff threats on autos are a way to win concessions from Japan and the EU. Last year, Trump agreed not to impose tariffs as long as talks with the two trading partners were proceeding in a productive manner. "We believe the imposition of higher import tariffs on automotive products under Section 232 and the likely retaliatory tariffs against U.S. auto exports would undermine - and not help - the economic and employment contributions that FCA, US, Ford Motor Company and General Motors make to the U.S. economy," said former Missouri Governor Matt Blunt, the president of the American Automotive Policy Council. Some Republican lawmakers have also said they share the industry's concerns. In a statement issued on Monday, Republican Congresswoman Jackie Walorski said she fears the Commerce Department's report could "set the stage for costly tariffs on cars and auto parts." "President Trump is right to seek a level playing field for American businesses and workers, but the best way to do that is with a scalpel, not an axe," she added.

Fiat 500 gets unique leather trim for charity auction

It may or may not be to everyone's liking, but the Fiat 500 definitely has a style all its own. This particular example, however, takes it even further. What you're looking at is the very first example of the freshly facelifted 500 to roll off the assembly line. But it's not just the serial number that makes it special. The convertible model is painted in Bossa Nova white with a red roof and the 1.2-liter four-cylinder engine with a modest 69 horsepower. What sets it apart, though, is the unique treatment applied by Stefano Conticelli. The Umbrian master craftsman has hand-applied honey-gold leather trim, but not inside where you'd expect it: the exterior has been decked out in the buttery-soft hides, including the wheel arches, along the quarter panel, on a stripe running down the flank nose, and around the head- and taillights. The leather trim is outlined with a blue stripe reminiscent of Riva yachts. The wing mirrors, meanwhile, have been done up in mahogany wood, and a picnic basket is affixed to the tailgate. The result, even more than a standard Cinquecento, may not be everyone's cup of espresso, but it's certainly unique – and from the photos, at least, looks rather finely crafted. The one-of-a-kind retro city car will be auctioned off in Monte Carlo at the I Defend Gala to raise funds for the Robert F. Kennedy Human Rights Europe organization. Related Video: A Fiat showcar for auction, for a noble cause The New 500 will be a leading light in Montecarlo at "I Defend Gala 2015", the first edition of the charity gala supporting the "Robert F. Kennedy Human Rights Europe" Foundation, which champions human rights. On 16 July, in Montecarlo, in the spectacular setting of the Riva Tunnel, the "I Defend Gala 2015" will take place: an evening devoted to defending the universal values of basic human rights, in aid of "Robert F. Kennedy Human Rights Europe". The organization's central priorities are focused on the power of the individual to generate change, and involve supporting defenders of human rights via strategic partnerships. FCA has long been committed to various urgent issues such as sustainable mobility and education, both of which it supports through numerous projects. At "I Defend Gala 2015" it will participate with its New 500: a global icon sold in over 100 countries, a perfect emblem for the worldwide corporate charisma of FCA, based on the harmonious collaboration and different nations and cultures.