2012 Fiat 500 Lounge Convertible on 2040-cars

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Is the Fiat 500L the new, smaller swagger wagon?

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.
We're not going to spoil anything for you here, but if you're hoping for useful information about the larger 500L, then this commercial isn't for you. If you're looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you'll know what do with, though, we have to warn you that this video's language might be a little unsafe for conservative workplaces.

Fiat ups Chrysler stake by 3.3%, inches closer to full control

Fiat is one step closer to completing a merger with Chrysler after exercising an option to acquire an additional 3.3 percent of the Auburn Hills-based automaker today. Automotive News reports that Fiat now controls 68.49-percent of Chrysler, which is up almost 10 percent since we last heard news of this deal back in February when Fiat talking to various banks to raise more capital in order to complete the acquisition.
The article says that Fiat is still able to increase its stake in Chrysler up to 75 percent over the next 12 months, but it sounds like CEO Sergio Marchinonne would rather purchase the remaining shares from VEBA - the retiree benefits trust - sooner rather than later. Unfortunately, the two sides still seem far from an agreement on a fair price for the rest of Chrysler, as Fiat has them valued at $4.2 billion compared to the $10.3 billion estimate from the unions that currently own the remaining stake in Chrysler.

2015 Fiat 500L Living [w/video]

Turning The World's Largest Fiat Into A Larger Three-Row MPV
We've explored every offering of the Fiat 500 family meant for the United States, plus all of the Abarth variations. But the 500 now also comes super-sized; we recently attended a drive of the larger 2014 Fiat 500L people-mover and its Trekking edition, and found them both to be generally enjoyable. We Americans, however, are suckers for anything that comes in an even bigger size than Large, so witness this Fiat 500L Living, which will be landing on our shores sometime in late 2014.
The essential benefit here is that this 500L is bigger (i.e. longer) by 8.3 inches, thereby adding cargo space and, to our eyes, filling out the natural profile of the slightly scrunched design of the standard 500L. You can maximize your 500L Living cargo space to 59.7 cubic feet by knocking down all the seats, or you can opt for the "+2" seating arrangement that sacrifices 3.5 cubic feet of volume for a tantalizing third row of chairs that seems to turn some consumers into dogs of Pavlov, no matter the degree of usefulness of said added row.