2012 Fiat 500 Sport on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Fiat 500 Fiore Rosa is Italian-Japanese cute-overload fusion

If you live in Japan and you want to get something for your special someone for Valentine's Day, then slow dance down to your Fiat dealer and check out the Fiat 500 Fiore Rosa. A holiday special, the pale metallic pink Cinquecento is limited to 150 examples and only on sale from February 14-17. But beware the connotations, because as far as we can glean from Google Translate, the 500 Fiore Rosa is a bargain model, getting halogen lights instead of bi-xenons, manual air-con instead of climate control, 14-inch steel wheels instead of 15-inch alloys, and going without chrome trim, glass roof, parking sensors and alarm.
It's fitted with the TwinAir engine and gets the same price as the regular 500 TwinAir, however - 2,200,000 yen ($23,559 US). Other than the special name, we can't figure out where the 500 Fiore Rosa is hiding its treats, especially because it gets the el-cheapo wheel covers of the 500 Pop fitted with the 1.2-liter engine instead of the 500 TwinAir wheels. But if you want to make a statement, it's there. And we're talking to the women of Japan, because apparently they're the ones who buy the gifts on Valentine's day in Nippon.

Fiat already planning 500X Abarth performance crossover

Fiat may treat Abarth as a trim level on the 500 in the United States, but overseas it's a bona fide performance brand. The thing is that, since the demise of the Punto Abarth (and with performance versions of the Panda and 500L ruled out), the Scorpion marque has been reduced to tuning only versions of the standard Cinquecento. But that could be about to change.
The latest reports indicate that Fiat is leaning heavily towards an Abarth version of the new 500X crossover: "The 500X is a good body for Abarth," Fiat designer Roberto Giolti said to CarAdvice.com.au. "It's absolutely perfect in terms of drivability, control. The driving seat is perfectly measured to control the car. So the Abarth would be perfect." That may fall short of an out-and-out confirmation, but strikes us as a warm endorsement from a company insider if we've ever seen one.
Revealed less than two weeks ago at the Paris Motor Show, the new 500X will be available with engines ranging from 110 horsepower all the way up to 184 with the 2.4-liter Tigershark four. Given that the 500 Abarth hatchback already offers 160 hp and that the 500X is considerably larger, it would require a bit more punch, along with a tighter suspension, beefed-up brakes and more aggressive styling inside and out.