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2014 Fiat 500C GQ Edition mans up [w/videos]

Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to rely on special editions of existing products to drum up interest, in this case, the just-introduced 2014 500C GQ Edition. Meant in part to extend appeal of the tiny 500C to more male shoppers, the GQ Edition teams up the rolltop Cinquecento with publishing juggernaut Conde Nast for a (somewhat) more masculine special edition version of the 500 Turbo.
Chief among the exterior changes are 16-inch gloss black alloys with red-trimmed center caps, a more aggressive lower fascia and black-bucket headlamps, along with the requisite GQ badging. There's no additional chutzpah found under the Fiat's tiny hood, but that's okay, the 'Diet Abarth' Turbo model has a plenty adequate 160 horsepower and 170 pound-feet of torque from its 1.4-liter Multiair engine to go with its five-speed manual gearbox.
As you'd expect of a GQ-branded product, due attention has been paid to the interior furnishings, including a matte-finish body-color gauge cluster nacelle, and Nero black leather seats lifted by Alcantara inserts incorporating a Steam leatherette center stripe and GQ embossing on the backrest.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

2014 Fiat 500L Trekking takes the hatchback into the big leagues

Didn't think it was possible to pull and pry at the diminutive Fiat 500 with enough gumption to make the Italian hatchback qualify as a large car (according to the EPA, at least)? Witness the Fiat 500L Trekking, seen above. It's a full 26-inches longer than the regular 500, and it's grown six-inches taller and wider.
All that stretching means there is 42 percent more interior room in the 500L than the standard car, which means it's a good thing the only engine available is Fiat's 1.4-liter MultiAir turbo four-cylinder engine, as seen in the Abarth, with 160-horsepower and 184 pound-feet of torque. A manual gearbox is standard, and a dual-clutch automatic is optional, each with six gears.
The Trekking model features unique front and rear fascias and 17-inch alloy wheels to set it apart from the base 500L, and the black wheel arch and body-side sill moldings make it look more aggressive. Want to know more? Check out the high-res gallery above and scroll down below for the press release.