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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Fiat 500 Cattiva coming in Q4, priced from $18,350*

When it comes to the 2013 Fiat 500 Cattiva, we already knew that the show car would make it into production, we just didn't know when... until now. Fiat has announced that the "naughty" 500 Cattiva will be unveiled at the Concorso Italiano in Monterey, CA, and it will go on sale in the fourth quarter of this year, with models based on either the 500 Sport or 500 Turbo. Pricing will start at $18,350 for the Sport Cattiva - *not including $800 for destination - with the Turbo commanding an extra $2,000.
Looking almost identical to the concept car we saw earlier in the year at the Detroit Auto Show, the Fiat 500 Cattiva will have a custom look with its blacked-out headlights and taillights, 16-inch wheels and gloss black-painted roof and liftgate spoiler. The Cattiva also features a matte black instrument panel, black and gray seats (cloth is standard, leather is optional) and a leather-wrapped shift knob and steering wheel. Scroll down for Fiat's official press release on this car, and stay tuned for live coverage of the car's unveiling this Friday.

2014 Fiat 500L to start at $19,100*

We've already driven the decidedly weird-looking 500L in its European-spec form, and now the folks at Fiat have just released US-specific pricing, which means that our US media drive is coming up soon. If you want to get your hands on the biggest of the little Fiats, you'll need at least $19,100 (*plus $800 for destination).
That base price gets you the 500L Pop spec, powered by a 160-horsepower, 1.4-liter MultiAir turbocharged inline four-cylinder engine (the only powerplant on offer), mated to a six-speed manual transmission. This base model comes equipped with 16-inch chrome-plated wheel covers (sexy!) and the usual list of standard features that pretty much every new car comes with. (You know, air conditioning, power windows and mirrors, etc.) Next up in the range is the 500L Easy, which adds aluminum wheels, tinted rear glass, body-colored mirror caps, uplevel seat fabric and a premium audio system. The price of entry for this better-equipped model is $20,195.
Things start to get more interesting from there, with the rugged-ish 500L Trekking coming in at $21,195. Visually, the Trekking is set apart by its two-piece front and rear fascias with graphite inserts, fog lamps and 17-inch wheels. Finally, the range-topping 500L Lounge adds a dual-clutch six-speed transmission, unique 16-inch wheels, chrome exterior accents, heated leather seats, and more. That top-trim 500L starts at $24,195, and the Lounge, Trekking and Easy models are available with a no-cost Premier Package that includes goodies like rear park assist and a 6.5-inch touchscreen Uconnect infotainment interface. Be warned, though, this no-cost option will only be available during the first year of production.