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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari 330 P4 is a stunning red bolide

There are many beautiful cars in the world, and then there is the Ferrari 330 P4 that outdoes practically all of them. Combining more curves than Christina Hendricks and the singing voice of Adele, it might just be one of the most aesthetically pleasing cars ever made. In its latest video, Petrolicious takes a look at the sole remaining original P4 in existence and talks to the lucky man who gets to drive it.
Ferrari Corsa instructor Nick Longhi has the enviable task about getting behind the wheel of the V12 racer in this video, and he says it doesn't drive the way you might think. The P4 isn't out to bite drivers who aren't paying attention. Instead, he claims that the car just does everything right and helps the person at the controls be that much better.
Historically, the P4 was Ferrari's attempt in the 1967 season to take on the dominating Ford GT40. The Prancing Horse's major achievement that year was a 1-2-3 finish in the 24 Hours of Daytona, but it couldn't quite beat the Ford at the famous race at Le Mans.

Second day of RM's Monterey auction continues the million dollar madness

RM Auctions' two-day event during the Monterey car week is pretty much a matter of appetizer and main course. Friday night's appetizer saw a trio of multi-million-dollar Ferraris, along with a pre-war Mercedes-Benz and a Jaguar D-Type. You can read all about those beauties right here. But as we said in that post, the action would really happen on Saturday night. The prices listed below include RM's ten-percent commission fee, and, as you'll see, the auction house did pretty well for itself.
We've already told you about the $27.5 million winning bid for the 1967 Ferrari 275 GTB/4 NART Spyder, with all the profits headed to charity. While there were more seven-figure winners on night two, the overall prices weren't quit as high as we saw on Friday night. The Ferrari F50 (pictured above) shown during the car's Geneva debut back in the 1990s and with only 1,100 miles on the clock took $1,677,500 (on a $1.25 to $1.6 million estimate). Another winner was a 1935 Hispano-Suiza K6 Cabriolet, which brought in $2,255,000 on a $1.5 to $2 million estimate. A 1974 McLaren M16C Indianapolis, the race winner of the 1974 Indy 500, brought home $3.52 million, essentially doubling its expected price of $1.25 to $1.75 million.
The night wasn't a success for everybody, though. The 1928 Mercedes-Benz 680S Torpedo Roadster, which took Best In Show at the 2012 Pebble Beach Concours d'Elegance failed to reach its $10-million expectations, selling for $8.25 million. That's not peanuts by any stretch, but a car that only goes for about 80 percent of its expected price isn't something to be enthusiastic about. A 1960 Maserati Tipo 61 Birdcage, which was expected to go for $3 to $4 million only took in $2,090,000.