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Nigel Mansell's Ferrari F40 sells for $870k

If you look at the $1.35 million price tag on the new LaFerrari and wonder how Ferrari can possibly charge that much for a single car, you could look at the prices of its competitors like the McLaren P1 that lists for almost as much at $1.15 million, you could look to the $2.5 million which Ferrari is said to have charged for the exclusive F60 America - or you could look at the prices at which LaFerrari's predecessors are still trading. Take, for example, this Ferrari F40 which, 25 years since it was built, just sold for nearly $870,000 at auction.
The F40 in question, a 1989 model, may be just one of 1,315 examples made, but it has a rather noteworthy provenance: the car once belonged to Nigel Mansell, the only driver ever to hold both the Formula One and Indy titles at the same time. That Mansell - a man who had access to some of the fastest and most capable racing cars ever made - selected the F40 as his personal ride of choice speaks volumes about the car's abilities and appeal. But then he did, after all, drive for the Scuderia that season, winning the Brazilian and Hungarian grands prix.
The celebrity provenance, however, may not have actually jacked the price up at all. While it may rank towards the top of the list, this was hardly the highest price paid for an F40 at auction. According to Sports Car Market, which tracks such sales, the record currently belongs to a 1993 Ferrari F40 LM that Bonhams also sold for $2.2 million at Monterey. The highest price for a standard, non-LM model was recorded at the same event at $1.43 million.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari names Edwin Fenech head of North American office

Ferrari North America has been sailing without a captain for the past several months since its previous chief executive, Marco Mattiacci, was called home to Italy to run the Scuderia. But now the Italian automaker has announced a new capo to run the office in New Jersey, and his name is Edwin Fenech.
Not to be confused with the French-Italian actress Edwige Fenech (who obviously showed up in our research before the Ferrari exec did), Edwin Fenech has a long history of running regional offices for the Prancing Horse marque. Prior to making the jump to the North American division, Fenech ran the company's operations in the Middle East, Africa, Asia Pacific and China, and previously served as sales and marketing director for France and sales manager for all of Europe.
Now in charge of Ferrari's largest market, Fenech will be responsible for expanding the company's presence not only in the United States - in which Ferrari has been present now for sixty years - but also in Canada as well as Central and South America.