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2015 Ferrari 458 Speciale

Where the current roadgoing Ferrari coupe with its rear-mounted V8 can go beyond this Speciale edition, I don't know. The 458 Italia and Spider already hold a very dear place in the hearts of anyone who has driven them on a sunny day over great roads or tracks, and I was pretty sure nothing could beat the heady sensory combo presented in the 458 Spider when I first drove it back in 2011. I may have to change my opinion now.
Companies like Ferrari are in the enviable position of sprinkling performance dust on their already-great base cars, all just to make them a skosh better and grab us again by the loins for one more model year. Some perspective: in 2002, the legendary Enzo set its personal best around Ferrari's 1.9-mile track at Fiorano, pulling a 1:24.9. This 458 Speciale with four fewer cylinders and more weight beats it with a time of 1:23.5, and not once during my laps did I feel as though I might die if my slightest judgment behind the wheel was less than on the money.

Need For Speed Rivals announced for Xbox One and Playstation 4 [w/video]

Fresh from critical praise for the last installment in the series, Need For Speed: Most Wanted, Electronic Arts has formally announced that Need For Speed Rivals will be the next title in the series. Set to hit stores on November 19, the game will also be the first Need For Speed to be available on next-generation consoles Xbox One and Playstation 4, as well as the current Xbox 360 and Playstation 3.
The "rivals" in question for this NFS title are, of course, cops and street racers - nothing new there - but the gameplay is apparently getting a makeover. Players may choose to be racers, and live the life of evading cops, gaining infamy, videoing their slipperiest moves and earning Speed Points. They might also choose to play on the side of law enforcement; attaining higher ranks and faster police cars with more and increasingly challenging busts.
One big innovation in Rivals will be the use of a new play system called AllDrive. The concept is that a player can seamlessly move from playing in single player mode, to playing online with friends, without having to wait in a lobby or move through a menu interface. The game will merge one's play from single to multiplayer as your friends across the web go on and offline, and you can choose to interact with them or not, as you like.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.