2006 Dodge Ram 3500 4x4 - 5.9 Ho Diesel Flatbed - Crew Cab on 2040-cars

Auto blog

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2014 Dodge Journey Crossroad soldiers on in the Chi

Introduced to the market in 2008 and updated in 2011, the Dodge Journey crossover has had all the freshness of a retirement village in recent years. Filling a potentially important niche for Dodge as an affordable, family-sized vehicle, the Journey has gotten one last mild refresh here in Chicago. Feast your mild-appearance-package-loving eyes on the 2014 Dodge Journey Crossroad.
We can't be sure if the inspiration for the Crossroad appellation was the 2002 blockbuster film, Crossroads, starring Britney Spears, or the 1986 cult-classic, Crossroads, starring Ralph Macchio, but based on the CUV's newfound boyish charm, we're betting on the Karate Kid.
Dark finish 19-inch wheels, platinum chrome accents and a manly new front fascia tell the world that this isn't the Dodge Journey that they've long since forgotten about. In fairness, the Crossroad is easily the best-looking iteration of the Journey to date, and should be better to live with, too, considering its revised cabin, leather seats and standard Uconnect touchscreen infotainment system.

Dodge Dart getting hatchback variant... sort of

In other parts of the world, Fiat builds and sells a version of the Dodge Dart called the Viaggio, and it appears that in addition to the current sedan bodystyle, a new hatchback version of the car is also in the works. Autocar says that the general manager for China's Guangzhou-Fiat joint venture, John Burton, has confirmed that a new Viaggio hatchback will be revealed by the end of this year before it goes on sale in early 2014.
The Viaggio will soon be joined by the 2014 Jeep Cherokee, which in China will be called the Liberty Light, at the Guangzhou-Fiat plant. While the idea of a Dodge Dart hatchback might be enough to enable most of us to forget about the Dodge Caliber, a North American variant doesn't appear to be in the cards. We reached out to Chrysler PR boss Rick Deneau, and he offered a succinct: "No plans at this time."