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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Defiance Dodge Charger, saving Earth from aliens isn't clean work [w/video]

You'll be forgiven for not having heard about the TV show Defiance - it actually hasn't aired its first episode yet. The new science fiction show about an alien war against Earth in the near future seems like a perfect fit for the SyFy channel, and, apparently one that Dodge saw as a slick marketing opportunity for its Charger sedan.
Here in Chicago, Dodge has given a large corner of its show stand to the Defiance Charger, a car that won't be skipped by any Mad Max fans in attendance at this year's show. The Charger boasts one hell of a gnarly patina under a confusingly welded cage of tube steel, as well as window bars, a grille guard in front, and big, knobby truck tires. There aren't any obvious guns or turrets on the outside of the vehicle, so we can only hope that the characters driving it go well-armed.
Look for the Charger to make its star turn in Defiance when the series premieres on SyFy on April 15 at 9:00 PM EST. Also, there's said to be a Defiance video game in the works, too, so you may get a chance to steer the burly Dodge for yourself. Find a trailer for the show, below, as well.

Dodge Scat Packages add Mopar performance upgrades in three stages

Dodge has revealed what it calls Scat Package Stage Kits that enhance the performance of the Charger and the Challenger equipped with the 5.7-liter V8, and the Dart equipped with the turbocharged 2.4-liter inline four-cylinder engine. The Scat Packs use Mopar performance parts that also can be bought separately. Most of the upgrades increase engine output, but Dodge somehow manages to not specifically mention the power gains associated with each Scat Pack.
The three Scat Packs offered for the V8-powered cars focus on higher power ratings, and each stage comes complete with a unique engine-management calibration to optimize output. Stage one comes with a cold-air intake and a cat-back exhaust; stage two adds a performance camshaft; and stage three really gives you the goods, adding ported polished cylinder heads and performance headers.
For the Dart, the Scat Packs focus on engine, transmission, chassis and brake upgrades. Stage one will net you a cold-air intake, a short-throw shifter and slotted rotors with performance brake pads; stage two adds a cat-back exhaust system and an engine-management calibration to increase output by taking advantage of premium-octane gasoline; and stage three adds 13-inch vented brake discs up front clamped by four-piston calipers, suspension with adjustable springs and struts and performance front and rear antiroll bars.