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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Dodge Charger Pursuit nets quickest lap in police car test

We wouldn't advocate trying to outrun the police, no matter what you're driving and no matter what they are. But if you see a Dodge Charger bearing down on you with blue lights flashing in your rearview mirror, you'd better think twice before attempting to flee, because the Charger Pursuit has once again emerged as the fastest police cruiser out there.
In the latest Police Vehicle Evaluation held by the Michigan State Police at Grattan Raceway, Dodge says its new Charger Pursuit AWD posted a lap time of 1:33.85. That's quicker than any of the other law enforcement vehicles present, but also makes it the quickest all-wheel-drive cruiser available to law-enforcement officials. That may not make it the quickest of all time, but that honor belongs to the rear-drive Dodge Charger Pursuit, which cuts a fraction of a second off its AWD counterpart's time with a 1:33.70. But in regions where the extra traction could come in handy, that's as negligible a difference as we've ever seen.
Of course, the annual PVE sessions held by the Michigan State Police take in to account a wide variety of performance tests, including top speed, acceleration, braking, handling, fuel economy and ergonomics. The MSP has yet to reveal its full findings from its 2014 model year tests, but we'll be sure to bring them to you when they are published.