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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

Dodge reveals a few of the goodies in the Demon crate

One of the teaser trailers for the eagerly anticipated Dodge Challenger Demon featured a big crate full of goodies for the car. As with the car, though, Dodge was a bit coy about what was inside, simply saying there were 18 items, consisting of tools and parts. Now we know what tools the car gets, and they're some very nice Snap-On pieces. All of the tools and accessories are branded with the Demon logo. And the tools included should be perfect for easy tire changes at the track. Specifically, the tools include a hydraulic jack, cordless impact wrench with charger, torque wrench, and a tire pressure gauge. There's also a fender cover to protect the paint when working under the hood, and a nice carrying bag with the Demon emblem on the side. And, naturally, all of the tools are limited-edition units made specifically to accompany the Demon. If you want to do anything more involved than wheel swaps, you'll need to supply a few tools of your own. But this should be good for the weekend drag racer or autocross driver who wants to drive down to the course on street tires, then throw on the sticky rubber at the track. Also, as you may have noted, these tools only constitute six items in Dodge's count, leaving 12 others that must be car parts. We know that among the parts are some factory Demon wheels, and items that Dodge describes as "Direct Connection Performance Parts" and the "Demon Track Pack System." Details on these remain scarce, but they will probably be revealed closer to the car's debut date of April 11. Related Video:

1968 Dodge Super Charger is a super Charger with a supercharger

Mopar's latest custom creation is sure to be in the running for coolest car at this year's SEMA show. It's a 1968 Dodge Charger, a car selected in part because this year marks the car's 50th anniversary, but taken to the extreme and renamed Super Charger. The headliner of the car's radical upgrades is the new "Hellephant" engine. It's a take on the original car's 426-cubic-inch Hemi V8. But this new engine, with the same displacement, is based on the current Hemi V8, and adds a supercharger. All told, it makes a whopping 1,000 horsepower and 950 pound-feet of torque on 93 octane pump gas. It will be available as a crate engine, too. The engine is far from the only impressive change to the car. All over the body are mild to wild tweaks. The wide, uninterrupted grille from the original is still here, but it's a one-piece example now. And instead of hiding the headlights behind doors that have to open for illumination, the lights simply shine through the grille, retaining a clean look even at night. The whole car sits 2.5 inches lower than stock, and it's now four inches wider thanks to the huge fender flares. They house 305-mm-wide tires up front, and 315-mm tires in the rear. Likely the most complicated change to the car is the lengthened wheelbase. There are two more inches between the wheels now, something Mopar did to reduce the front overhang. A close second in complexity are the taillights. They're the same shape as the originals, but now the round elements are actually exhaust outlets. The tips also happen to be the same as those on the Alfa Romeo Stelvio. There are other details that help bring together the exterior. The rain rails have been smoothed out on the roof, the vent windows removed, special 426 stickers have been added, and the fuel door now has a Hellephant badge with a blue background with lots of little Mopar Ms. The interior gets some attention, too. The rear seat has been removed, Dodge Demon style. It gets a custom roll bar designed to be as unobtrusive as possible, even getting the hoop around the seats to roughly line up with where the windows meet. Gauges come from the Mopar catalog, and the steering wheel and seats are from the dearly departed Dodge Viper. They're particularly relevant, as the six-speed manual transmission comes from the Viper, too. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.