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Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317:

2015 Dodge Challenger SRT Hellcat [w/videos]

Darrell Waltrip once said, "If the lion didn't bite the tamer every once in a while, it wouldn't be exciting." The sentiment behind that aphorism is causing my adrenal gland to wake up as Dodge and SRT drivers and engineers - somber-faced to a man - give me the track talk that will precede my driving the 2015 Dodge Challenger SRT on the circuit at Portland International Raceway. PIR might not be Daytona, and the 707-horsepower Challenger Hellcat might seem tame to a legend like ol' Jaws, but there's a not-small part of me that's thinking about how hard Dodge's fire-breathing kitty might bite.
Just a few hours previous, I'd gotten behind the wheel of the Hellcat for the first time, letting its hyperbole-spitting, supercharged V8 Hemi pull me yieldingly through Portland's morning commuter traffic. Lulled into a cocky certainty by the Challenger's good manners at low speed, I drove the throttle just a hair too deep, too fast when I ran on to the highway ramp. For just an instant the rear tires were utterly drenched in torque, and the back end of the big Dodge loosened up like a drift car on a wet track. Throttle steer lives at the fleeting whim of your right foot in this car.
It was no big thing to lay off the gas and pull the Hellcat back in line as I entered the highway, but the incident did get me to thinking: What will this car do to me on a road course?

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.