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Citro"en to launch value-oriented C-line as part of brand reorganization

A report in Autocar says that PSA Peugeot-Citroën is realigning its brands. Peugeot will take the top slot to fight in the "premium mainstream" segment; in other words, Volkswagen. Citroën is said to be pointing its spear at a space that has Ford above and Dacia below, while its "DS arm" is classified as "near premium," but it isn't clear how high its aspirations climb. The entry-level point will be occupied by a C-line to be introduced by Citroën that would be "a balance between cost and functionality" and will take cues from the Lacoste concept shown at the 2010 Paris Motor Show (seen above).
The company has split its design studio into halves, one side for DS, the other for the C-line. The C-line's philosophy will be "bold" styling outside with "ease of use and simplicity" everywhere else. Build options will be kept low in order to maintain profits and low prices, but the options sheet won't be bare. The first offering in the line could be shown at the Frankfurt Motor Show, and will preview the replacement for the C3.

PSA Peugeot-Citro"en gets EU approval for life-line loan from France

PSA Peugeot-Citroën has been struggling to offer low finance rates to customers since its banking arm, Banque PSA Finance, had its credit score downgraded, which in turn has made it hard for the French carmaker to compete with brands that offer lower finance rates, such as Volkswagen. The French government recognized the catch-22 and, after negotiations with PSA and European Union approval, has guaranteed the banking arm seven billion euro in bonds to secure its debt and lower borrowing costs, Automotive News reports. The infusion of bonds will be spread from January 1, 2013 through December 31, 2016.
As part of the requirements for EU approval, PSA agreed to refrain from acquisitions in excess of 100 million euro per year and curb its debt levels, Automotive News reports. The EU Comission was required to approve the bond infusion before it could take place in an effort to reduce to a minimum "the damaging effects for competitors who have not received support from public funding," said Joaquin Almunia, EU Competition Commissioner.
In addition to the bonds for Banque PSA, a diesel-hybrid program will also receive 86 million euro from the French government, which was also approved by the EU Commission.

Citro"en to campaign World Touring Car C-Elys'ee with Sebastian Loeb

Citroën has released the first images of its latest racecar, the C-Elysee, which will be contested by Sebastien Loeb in the World Touring Car Championship next year. Based on the C-Elysee sedan, a model first shown at the 2012 Paris Motor Show, the WTCC variant has been designed for the new regulations set to be imposed by the FIA.
The C-Elysee is offered with a range of low-powered gas and diesel engines, but the WTCC model gets a 1.6-liter, turbocharged four-cylinder with 380 horsepower and 295 pound-feet of torque. A six-speed sequential gearbox from Sadev sends power to the front wheels through a twin-disk, carbon-fiber clutch. Hopefully all this potential won't result in any shenanigans this season.
The roster for next season is far from finalized, although Honda will be contesting the championship with its Civic WTCC.The C-Elysee WTCC will make its race debut with Sebastien Loeb at the wheel when the 2014 FIA World Touring Car Championship starts, likely around the end of March 2014. Citroën will also be showing its new racer at the 2013 Frankfurt Motor Show.

Citroen DS3 Cabrio Racing going into limited production

We just heard about the Citroën DS3 Cabrio Racing getting its global debut at the 2013 Goodwood Festival of Speed, now Autocar reports that Citroën reps on site have said they're studying production possibilities. This would back up what UK magazine What Car? was also told by the car's project director in January of this year: "There's no reason why we couldn't do it - it could make sense."
After showing a prototype of the DS3 Racing hatch three years ago the French carmaker put it into production and ended up making 1,000 more than planned in order to keep up with demand. The run of the cabriolet version should be much lower according to both publications, something like 200 units, as compared to the final number of 2,400 hatchbacks.
What Car?'s report said the car would "likely" go on sale next year and put the price at about 25,000 pounds, while Autocar's more recent piece says the price would likely be "around 30,000 pounds." If Autocar is correct, that would make the cabrio about 7,000 pounds more dear than the hatch. That would be quite the jump, as there's only a difference of about 2,400 pounds between the standard hatch and cabrio.

Seinfeld tours with Citro"en 2CV and French standup in latest CiCGC

Jerry Seinfeld has released his latest Comedians in Cars Getting Coffee, and the new episode is dedicated to all things French. Or at least as French as one can get in New York City. The show follows a 1950 Citroën 2CV and French comedian Gad Elmaleh as both try to endure Seinfeld's attempts to navigate the metropolis. Of course, Seinfeld and Elmaleh spend plenty of time stalled in the ancient piece of budget French engineering between stops at various French establishments around the city. There are French Fries, which turn out to be from Belgium, baguettes and, as you might expect, coffee.
You can watch the duo ham it up in the clip below. Our favorite moment? Watching the Citroën drop to one cylinder in downtown traffic. Hilarity ensues.

Citro"en and Sebastian Loeb to enter World Touring Car Championship in 2014

You didn't think that Sébastien Loeb was just going to completely give up racing altogether, did you? Sure, the dynamic French driver may have decided to call it quits in the World Rally Championship with nothing left to prove (he did, after all, thoroughly dominated the sport from 2003 through 2012 and won the Driver's Championship each of those nine years), but the draw of competition is apparently too great to ignore.
Citroën - the automaker Loeb won each of his nine WRC championships with - has officially announced that it is entering the World Touring Car Championship with their favorite driver in 2014. Citroën CEO Frédéric Banzet cites "extensive media coverage, regulations that keep costs down and a genuinely global race calendar" that will "help [Citroën] to develop the brand in promising growth markets such as China, Russia and South America" as reasons for entering. The team will be sponsored by the automaker's longtime partner, Total.
There's not much more to the press release below, but it's there if you're interested in taking a look.

Citro"en Wild Rubis helps the DS cross over

What we have here is an urban crossover from Citroën that is the newest member of its well-received DS lineup, and we're told it will soon lead to a production machine with similar styling and intent. We'd love to tell you more, but the quirky French manufacturer hasn't actually revealed many details about the machine.
We do know that the Wild Rubis boasts a full plug-in hybrid drivetrain, but we have no idea what that all includes, what kind of power it produces or, well... anything else, really. Come to think of it, we don't even know if it can move under its own power. It's painted a wild ruby color, hence its name, and we think it's pretty.
If you're hankering for more detail than that, we're afraid you'll have to fly out to Shanghai and corral a few Italian executives for yourself. Or you could just sit back and stare at our high-res image gallery, live from the show floor, and read through the brief and uninformative press release below. It's up to you, but choose wisely. Oh, did we mention that it's pretty?

Citro"en bringing Wild Rubis concept to Shanghai

Citroën announced that it will be bringing the "latest expression" of its DS lineup to the Shanghai Motor Show next week, with this aubergine-hued concept called Wild Rubis. For the record, "Rubis" is French for "Ruby" and alludes to that purple/red paint, as far as we can make out.
The French automaker tells us that the Wild Rubis foreshadows an upcoming DS SUV. The concept is going to be "full-hybrid, plug-in technology," beyond that, however, details are quite sparse. We expect that we'll receive a lot more in the way of detail about the Wild Rubis when Citroën rolls it out on the stage in China.
What the press release lacks in detail, however, Citroën has certainly made up for in imagery. It seems that before shipping the concept to Shanghai, the Wild Rubis was photographed extensively at the Cheval Blanc wine-growing estate in the Saint-Emilion area of France. The result is a massive image gallery for you to explore and enjoy.

Citro"en C4 Picasso arrives lighter, roomier and Euro 6-approved [w/video]

The 2013 Citroën C4 Picasso brings some unexpected company to the new 2014 Jeep Cherokee and its novel headlight arrangement. And since two such designs are rarely an accident in vehicle design, we'll say this could be a trend. More traditionally, the C4 Picasso brings smaller dimensions outside, more space inside, lighter weight and more technology to Europe's small people-mover game.
Built on PSA-Peugeot/Citroën's Efficient Modular Platform 2, it's lost 140 kilograms (308 pounds) so it weighs as much - or as little - as the Citroën C3 Picasso and its new design has an air drag index that's better than the Audi R8 and Ford GT. The wheelbase is stretched, the front overhang is reduced by 70 millimeters, and the lower position of the engine and floor drop the center of gravity and the wider track makes for a more aggressive stance and delivers better handling.
Inside, the do-it-all center stack is topped by a 12-inch high-definition screen augmented by a seven-inch touchscreen. The dividers in the two-tone instrument panel are black on the driver's side and Champagne or Ardoise on the passenger side. The info display on the larger screen is reconfigurable, while the smaller, seven-inch screen controls functions like the air conditioning, navigation and Multicity Connect apps. The first row of seats is patterned to look like a one-piece bench, the second row can move fore and aft, standard trunk space is a around 19 cubic feet and the tailgate made of composites opens and closes electronically. Airiness is ensured by the panoramic windscreen and glass roof.

Peugeot returning to Pikes Peak with S'ebastien Loeb [w/video]

In spite of troubles in other areas - and there are plenty of them - sales of the Peugeot 208 are a bright spot for the French carmaker. Attempting to grab that light and make sure it shines everywhere, the company is returning the Pikes Peak International Hill Climb on June 30 with a specially prepared 208 driven by nine-time World Rally Champion Sébastien Loeb.
Citroën has loaned Loeb to its PSA/Peugeot-Citroën sister company so that he could contest his first Pikes Peak - it only makes sense that he's looking to try new pastures after winning all of those World Rally Championship titles with Citroën. The 208, which will have the start number '208,' will be revealed in April. Peugeot has won the race twice, once with Ari Vatanen in a 206 T16 in 1988 and again the next year with Robby Unser in a 405 T16.
To get you ready, there's a press release and a short film below called Climb Dance which follows Vatanen's drive. We highly recommend a watch - better vintage car porn is hard to find.