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Chrysler trademark suggest new Rebel in the family

Trademark filings can be a first alert in the auto industry that something is coming. For example, Lamborghini trademarked Aventador before we saw its supercar, and Chevrolet did the same thing with Z28. Other times, an automaker files to protect a name and never does anything with it. Chrysler is dredging up a brand from the past by filing a US request for "Rebel." The name is specifically for "motor vehicles, namely automobiles, trucks, vans, sport utility vehicles and structural parts therefor," according to Ignitionist quoting the filing.
In the US, Rebel was previously used on some American Motors Corporation models. It even spawned a muscle car version called the Machine (pictured above). Chrysler eventually bought AMC when it bowed out of the auto industry in 1987.
Chrysler's plans for the name are a complete mystery at the moment. Although, it probably won't be a midsize sedan like the original. That just seems too unlikely given the brand's current, established lineup. Rebel seems like a fantastic name for the performance trim of a vehicle, though. The Jeep Renegade Rebel has a nice ring to it, and a Ram 1500 Rebel pickup could also work. We're going to have to wait and see what's in store for the moniker. Let us know in Comments what model you think would fit the Rebel name.

eBay Find of the Day: 1979 Chrysler ETV-1 electric car prototype

Electric cars may be reaching their time in the sun with successes like the Tesla Model S, but the basic concept goes back to practically beginning of motoring. EVs also saw a brief renaissance in the 1970s when automakers were trying find a way around rising fuel prices. This 1979 Chrysler ETV-1 concept for sale on eBay Motors is a great example from that era.
Built in 1979, designers hoped the ETV-1 would preview what an electric car would look like in 1985. The base price was slated to start at $6,400, or the rough equivalent of $20,536, which seems like an optimistic price. General Electric created the ETV-1's powertrain, and Chrysler was in charge of styling. At the time, the Department of Energy called it "the first advanced four-passenger subcompact experimental electric car."
While it seems ancient compared to today's EVs, the ETV-1 featured regenerative braking and a computer-controlled electric motor. Chrysler reported a 100-mile range at 45 miles per hour with two passengers in the car. The range fell to 75 miles with four passengers. Acceleration was not brisk with Chrysler claiming the run to 30 mph in 9 seconds. Power was stored in 18 lead-acid batteries, and a full charge took 10 hours from a home outlet.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?