2002 Chrysler Prowler on 2040-cars

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Fiat-Chrysler and Peugeot unveil burgeoning Stellantis supergroup's new logo

Stellantis, the entity formed by the merger between Fiat-Chrysler Automobiles (FCA) and PSA Group, has revealed its logo. It's as anonymous as the name of what will become the world's fourth-largest carmaker. Executives explained the logo symbolizes the rich heritage of the group's founding companies, and the unique combined strengths of the new conglomerate's 14-brand portfolio. While that's certainly one way to look at it, finding an iota of heritage in the Stellantis logo requires an unusually vivid imagination. It consists of the company's name in a sans serif font on a blue background. Designers removed the horizontal bar from the letter A, and they surrounded it by four rows of increasingly small dots vaguely arranged like stars in a galaxy. Chrysler helped NASA develop and build the Mercury-Redstone rocket, but we doubt that's what the galaxy-shaped logo is trying to remind us of. Nothing about it suggests Stellantis bundles some of the oldest and best-known car manufacturers in the world. It wouldn't look out of place in an ad for a credit card company, in a brochure for a frequent flier program, or on an over-the-counter pain reliever box, and that was likely intentional. It's a corporate logo that's going to appear on pens, name tags, coffee mugs, and a wide variety of paperwork, so it doesn't need to be eye-catching or ignite excitement — it'll never show up on a car. Stellantis Charger Hellcat? Nope. Jeep Wrangler Unlimited Stellantis Edition? Not happening, either. Chrysler, Peugeot, Dodge, Opel, Vauxhall, Jeep, Alfa Romeo, Ram, Citroen, Fiat, Maserati, and the other odds and ends that will be dumped in the Stellantis melting pot will carry on with their respective identities and naming systems. Stellantis it is, then. Expect the new logo to appear on employee payrolls and other official letterheads after the $38 billion 50:50 merger is finalized. Both sides said they plan to complete the merger in the first half of 2021.

A Chrysler LeBaron Town & Country with 12,000 miles is up for auction

A hundred years ago, the LeBaron name was among America's top luxury nameplates, so when we heard that auction house R.M. Sotheby's was auctioning one off, we immediately thought of one of the coachbuilt Imperial-branded classics that competed with the highest-order Gatsby-era Cadillacs and Lincolns. What we found instead, however, was arguably even better. It's a 1985 Chrysler LeBaron Town and Country convertible, the one most of us know from when "Back to the Future" was still in theaters, complete with faux wood paneling. This has strong nostalgic value, especially as one of my best grade-school friends' mom had one, and I always felt like a celebrity to get picked up from school with the top down. While the LeBaron name may have fallen from grace by then, becoming the entry-level Chrysler offering, the T&C droptop was the most glamorous of the midsize K-cars. Did the Plymouth Reliant or Dodge Aries have acres of plastic timber applique on their flanks and four words (five if you count "Le" as its own) in their model names? Hell no. It may have been powered by a 2.6-liter Mitsubishi Astron engine, but the front-driver was pure Americana. K-cars were as common in the 1980s as RAV4s are today, and the K platform was largely responsible for saving Chrysler from bankruptcy. Nothing from Ford, GM, Germany or Japan came close, then-CEO Lee Iacocca said, and, "If you can find a better car, buy it!" he would threaten. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beyond that, the LeBaron was the steed that carried Neal Page and Del Griffith cross-country in time for Thanksgiving dinner in Planes, Trains and Automobiles. Esteemed LeBaron T&C owners counted Iacocca himself, Frank Sinatra (a wagon, even!), and if George Costanza is to be believed, Jon Voight. For a car that sold over 2 million examples, the "wood"-sided Town and Country convertible variant was rare. Chrysler made only 1,105 of them, and this particular example has a claimed 12,345 miles on the clock. The color is gold, Jerry, gold! And given what we known in hindsight about their build quality, you're not likely to find a better one. According to its CarFax report, the LeBaron was purchased new in Vermont, where it resided until 2004 when it was sold to a new owner in West Virginia. Five years later, it made its way to a dealer in Utah.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.