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2015 Chrysler 200 nets 10,000 orders in first day

Chrysler is having a "crazy impressive" launch for its 2015 200, claims company spokesperson Rick Deneau. Within the first two days of opening the order books, the Pentastar took over 17,000 requests for its swoopy new family sedan - 10,000 of them in the first day. The company says that's enough to keep its Sterling Heights, MI, factory running at full capacity through mid-July.
Deneau tells Autoblog that the last time he saw such an immediate popularity for a model was when Ram launched its 1500 EcoDiesel pickup. That truck sold out of its initial order allocation in just three days earlier this year. As you'd expect, "most of these are dealer orders," Deneau admits. In other words, they're not necessarily coming at the behest of individual customer, but that's standard operating procedure as dealers look to fill up their showrooms.
For the moment, it's too early to know which trim or engine will prove most popular in the new 200. At present, most of the ordered models are highly optioned. That's normal for a new vehicle launch, as early adopters tend to want all the bells and whistles and dealers want to show off their new stock by putting their best foot forward.

Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.

Chrysler readying Hellcat V8 with Viper-like power

A monstrous supercharged V8 engine could be in store for Chrysler and SRT products, if recent rumors are to be believed. Allpar is reporting that the forced-induction V8 - Chrysler's first, if this goes down - could make its debut this summer.
The story goes that the Hellcat would be based on a 6.2-liter Hemi engine, rather than on the existing 5.7- or 6.4-liter versions of the company's vaunted mill. In any case, the general consensus is that the motor will have gobs of power. Modest estimates call for between 500 to 570 horsepower, with some outliers predicting a figure as high as 600 hp. That figure would put the output would place the Hellcat awfully close to that of the 640-hp V10 in the SRT Viper, too. Allpar contends that a slightly lower powered version would allow Chrysler to keep costs below that of the more powerful Ford Shelby GT500, which might be a sweet spot.
The Hellcat could debut in a number of SRT products. SRT versions of the Charger, Challenger and 300 are all up for grabs, as is the rumored SRT Barracuda.