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2015 Chrysler 200 looks to put Pentastar's cars back on track [w/videos]

It's fair to say that Chrysler Corporation has been on a major perception upswing with its new products, but that rise has largely been centered around its trucks and utility vehicles - the car side has been somewhat left out. The outgoing 200 (previously skinned as the Sebring) never garnered any laurels, the Dart has suffered a rather cool reception both critically and in terms of sales, the second-gen 300 is a nice car yet it hasn't sold as well as its predecessor, and even the mighty SRT Viper has had its V10 bark muted by the less costly and multi-talented Chevrolet Corvette Stingray. Resurgent Chrysler could use a hit car, and the 2015 200 may just be it.
It looks great here under the lights at the Detroit Auto Show.
For one thing, it looks great here under the lights at the Detroit Auto Show. Eschewing today's oversized headlamp and grille trend, the sleek 200 (with a coefficient of drag of just .27) displays a 'four-door coupe' sensibility with a sense of style that the old 200 with its gawky greenhouse and forced details never did. The new 200's exterior may look a bit like a greatest hits compendium of other high-style cars (see also: Audi A7, Tesla Model S, etc.), but it doesn't come off as a pastiche, it's all well-integrated and organic all the same.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Fiat's Marchionne ponders Chrysler going public again

Fiat boss Sergio Marchionne says there's a real possibility that its majority-owned Chrysler Group may eventually return to the ranks of publicly traded companies. According to Bloomberg, the Fiat and Chrysler CEO gives that a "50 percent chance" of happening, but he doesn't appear to favor that scenario: "My preference is to be one single company... we belong together."
Marchionne has seemingly been operating under the assumption that Fiat will eventually own all of Chrysler, working to buy up the shares it doesn't own and looking to buy out the retiree trust fund that it shares Chrysler ownership with. Certainly, Chrysler going independent again would be increasingly difficult, as the companies continue to blend products, technologies, facilities and staffing, a trend started immediately after the Italian automaker became custodian of the brand following Chrysler's bankruptcy in 2009.
Marchionne's remarks to the media came at Chrysler's Kokomo, Indiana plant, where he was on hand to announce a major investment at four facilities in the state to build eight- and nine-speed automatic transmissions.