1994 Chrysler Lebaron Gtc Convertible 2-door 3.0l on 2040-cars

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Junkyard Gem: 1988 Chrysler LeBaron Turbo Sedan

Lee Iacocca's K-Cars saved Chrysler from certain oblivion in the aftermath of the 1979 federal bailout, but most of the members of the many-branched K Family Tree were really built on modified K platforms. The only genuine, 100%-K machines sold in the United States were the Dodge Aries/400/600, Plymouth Reliant, and Chrysler LeBaron; today's Colorado-found Junkyard Gem is a rare example of the very last year of the K-based LeBaron. Chrysler kept selling LeBaron coupes and convertibles here all the way through 1995, and those cars could trace their platform ancestry back to the original 1982 LeBarons that saved Chrysler… but for the real K-ness in a LeBaron sedan you must get one sold during the 1982-1988 period. This one has suffered some nasty paint damage over the decades, but its padded landau roof still looks pretty good at age 33. The base engine in the '88 LeBaron was a 93-horsepower 2.2, but this car has the optional turbocharged version with an impressive 146 horses. The cost for this engine? $700 list, or about $1,600 in 2021 dollars. The 1988 LeBaron coupes and convertibles got a five-speed manual as standard equipment, while the LeBaron sedan got a three-speed automatic at no extra cost. It appears that you couldn't get a manual transmission from the factory in this car. The "Traveler" trip computer was also standard equipment on the LeBaron sedan in 1988. As was this AM/FM radio. However, air conditioning cost $807 extra, or about $1,850 today. Other than the ravaged paint, this car still seems to be in reasonably nice condition (yes, Corinthian Leather was an option). Not many are interested in rescuing an old K-Car these days, sadly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ricardo-approved! Featured Gallery Junked 1988 Chrysler LeBaron Sedan View 26 Photos Chrysler Automotive History Sedan Chrysler K-car Chrysler LeBaron Junkyard Gems

Stellantis dealers plead that letting Chrysler die is not an option

Executives and dealers have recently cautioned that a dark cloud looms over Chrysler's horizon, and figuring out why doesn't require an MBA from Stanford. And yet, Stellantis dealers say bright days could be ahead, if only the company reinvigorates the Detroit-based brand with long-awaited and much-needed new products. "This whole thing started with Chrysler. I don't want to get emotional about a brand, that's not the case. But, I don't want to see a brand like that left at the sideline and just thrown out to pasture," said David Kelleher, the head of the Stellantis National Dealer Council, in an interview with industry trade journal Automotive News. Kelleher added he would feel "violated" if the 96-year-old carmaker shut down. Keeping it around is relatively easy, but transforming it into a thriving business is far more difficult. Years of underinvestment have crippled the brand. It's almost exclusively dependent on North America, where it sells two models: the 300 and the Pacifica/Voyager duo. Sales in the United States totaled 110,464 units in 2020, down from 126,971 in 2019. To add perspective, Ram, Jeep, and Dodge sold 624,642, 795,313 and 267,328 units, respectively, in 2020.  While enthusiasts and analysts understandably worried Chrysler would die under Stellantis, Kelleher opined that the merger between Fiat Chrysler Automobiles (FCA) and PSA Group can make the brand stronger. Products and technology from the French side of the partnership can be leveraged to help Chrysler expand its range and increase its sales while keeping development costs in check, he said. He stopped short of revealing which vehicles he has in mind, but his comments are interesting because PSA's lineup is almost entirely made of up small, European-flavored cars that are diametrically opposed to the models Chrysler's reputation is built on.  Hatchbacks are dropping like flies in the American market, so putting a Chrysler badge on, say, a Peugeot 208 and bringing it to America is out of the question. Wagons are unpopular, too, which leaves crossovers and SUVs. Oddly, the Chrysler brand is not represented in one of the most popular market segments in the United States. PSA doesn't dabble in burly SUVs, like the Jeep Grand Cherokee, but it does small crossovers reasonably well. Could Chrysler move into the space occupied by the Toyota C-HR and the Hyundai Kona, among others?

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall