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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Chevy Bolt meets 2016 Nissan Leaf at LA NEDW event [UPDATE]

The 2015 National Drive Electric Week kicked off this past weekend with events happening all around the world. Our friends from Plug In America (PIA) send us some notes and pictures from one of the larger events in Los Angeles, CA. This event was special because it saw the debut of the 2016 Nissan Leaf and the west coast debut of the Chevy Bolt concept. The two electric vehicles were in the same place at the same time for the first time ever. Besides that little bit of electric vehicle history, the organizers helped facilitate 800 test drives, PIA co-founder Zan Dubin Scott told AutoblogGreen. The city of Los Angeles also gave proclamations to movie director Chris Paine (Who Killed The Electric Car? and Revenge Of The Electric Car) and the three national organizers of Drive Electric Week: PIA, the Sierra Club and the Electric Auto Association. Speakers at the event included names that should be familiar to AutoblogGreen readers: California state senator Kevin de Leon, race car driver Leilani Munter, and Dave Barthmuss of General Motors, among others. Joel Levin, the executive director of Plug In America, said during his speech that, "Electric cars are changing the world. Every time one of these vehicles gets sold, our air gets a little cleaner. We will take a big bite out of climate change. Our economy will not be subject to wild swings in gas prices. And we will not be involved in foreign wars over oil." Tell us about your own NEDW events (that happened already or are about to happen) in the Comments below. UPDATE: We received the text of Andrew Speaker's comments at the event. Speaker is Nissan's director of Electric Vehicle (EV) Sales & Marketing. We've included them below. Thank you, and good afternoon! On behalf of Nissan, we are proud to sponsor National Drive Electric Week, and we're excited to be able to celebrate it here in Los Angeles with all of you. This is actually my first National Drive Electric Week event, and I am inspired by the level of enthusiasm here today, and seeing everyone's passion for electric vehicles first hand. Nissan has had some big news in the last few days with the introduction of the 2016 Nissan LEAF, which is the world's first affordable electric car to get more than 100 miles of range on a single charge. The 2016 LEAF offers a new 30 kWh battery with an EPA-rated 107 miles of range... and its making its global debut here in Los Angeles.

2016 Chevrolet Volt First Drive

There's a hit vehicle hiding in GM's formula for the Chevy Volt. You can sense it in the enthusiasm that current Volt drivers have for their cars. You can see it in the amount of money GM has poured into its extended-range electric vehicle project. And perhaps most importantly, you can feel it from the driver's seat of the new, second-gen model. The big question is whether or not GM will be able to turn its much-hyped 'halo car' into a best-seller this time around. After driving it in northern California, I can tell you that the Volt is tremendous. But we all know it takes more than that to create a hit. GM has so far sold over 82,000 Volts in the US. That's respectable, but in the early, glory days before the car launched, company representatives were talking about much more impressive numbers. With a few years to talk to customers and potential prospects, GM has learned a lot about what makes someone buy a Volt. For the 2016 model, Chevy has changed just about everything for the better. The new Volt has more all-electric range (53 miles vs. 38 in the first generation), is more fuel efficient whether you're looking at the overall value (106 combined MPGe vs. 98) or just when the car burns gas (42 miles per gallon vs. 37). All of that means that the car's overall range is bumped up to 420 miles, from 380. The battery is smaller and lighter while offering more energy capacity. The range-extending gas engine is bigger (1.5 liters vs. 1.4) but it's also more efficient and can burn regular gasoline instead of just premium. The Volt's overall range is bumped up to 420 miles, from 380. The cost is lower, too: $33,995 vs. $34,170, before incentives. This is a car that GM thinks will compete against the Toyota Priuses and Nissan Leafs of the world (as its new ads make abundantly clear). All three cars have completely different powertrains, but we all know that they're the headline green cars of our time (along with Tesla), so buyers will have to want to pony up a bit more money if they like what the Volt is offering. The 2016 Leaf with its 107-mile range starts at $37,640 (before incentives), while a 2015 Prius can be had for $25,035 (pricing for the 2016 has not yet been announced). So, on paper, the new Volt is an all-around winner. I'm here to tell you that it wins on the road, too. You can't help but notice the changes. They are literally front and center.