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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM says hybrid Corvette no laughing matter [w/poll]

When Mark Reuss was in LA recently, he sat down to have a few words with the scribes at the Los Angeles Times. When the issue of a hybrid Corvette came up, Reuss answered with "Don't laugh." The General Motors president is a complete fan of the possibility, calling it "attractive" and "really fun," believing it would improve GM expertise and that "people would love it."
Naturally, the president being supportive of an idea doesn't give indication that a hybrid Corvette is on the way. However, with supercars like the Porsche 918 Spyder and Ferrari LaFerrari giving hybrid tech a solid, if remote, place in the performance car world, the inexorable trickle-down of technology means we shouldn't be surprised if and when it does happen.
And now that we have that non-negative half-answer to a speculative question, it would be irresponsible for us not to commence rumormilling for the C8 Corvette. Taking Reuss at his word, the C8 will obviously be a hybrid with all-wheel-drive - the left side wheels driven with electric motors, the right side with the mid-mounted, four-cylinder diesel engine. With coefficient of drag of just .16, figure on a 0-to-60 mile-per-hour time of under 2 seconds and an all-electric range of something like 30 miles at top speed. Don't forget, folks, you read it here first.

First privately owned Corvette Stingray blitzes 1/4 mile in 12.23 at 114.88 mph

Chevrolet's latest road rocket, the Corvette Stingray, is a very quick car. If one needs further proof of that, we recommend they take a look at this video from Hennessey of what is claimed to be the first privately owned C7 Corvette to make a pass down the quarter mile. Not just any quarter mile, mind, this black C7 blitzed its way down the tuner's primary testing dragstrip. The Chevrolet ran the quarter in just 12.23 seconds at 114.88 miles per hour. That is a very quick time for a stock car.
Equipped with the Z51 package and a six-speed automatic transmission, not only does the C7 run a solid time, but it does so with little to no drama. That won't last though, as Hennessey will likely return it to its owner with far more power - we just hope they show a drag run of the completed product. Take a look below to watch the C7's 12.23-second run on video.