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GM recalls full-size truck, SUVs and vans over faulty shifter mechanism

Twelve different General Motors vehicles from the 2013 model year, up to 54,686 units in total, are being recalled over two potential issues with their steering columns. The models in question, all full-size trucks, SUVs or vans, are the: Cadillac Escalade, Escalade ESV, Escalade EXT, Chevrolet Avalanche, Express, Silverado, Suburban, Tahoe, and GMC Savana, Sierra, Yukon and Yukon XL.
The affected vehicles were built with a fractured parking lock cable or "a malformed steering column lock actuator gear in the lock module assembly." As a consequence, they could shift out of park without the brake pedal being applied or with the key removed or in the off position.
A bulletin from the National Highway Traffic Safety Administration indicates that the recall should begin on January 17. GM will notify owners, at which time they can take their vehicles to their dealers for repair free of charge. Have a look at the bulletin below for more information.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2016 Chevrolet Equinox gets styling tweaks, not much else

The current Chevy Equinox debuted over five years ago, in late 2009. Since then, the midsize crossover segment has become increasingly important, with brand-new entries meeting substantially overhauled versions of existing nameplates. But the Equinox carried on, largely unchanged. And while Chevy is using its Chicago Auto Show stage to debut the freshened, 2016 Equinox, it appears there isn't a whole lot to talk about. Take a look at the updated Equinox's exterior and you're pretty much going to see all that's new for 2016. Sure, the Chevy still boasts a handsome, inoffensive design, and it's now upgraded with things like LED running lamps on top-level trims, as well as new 17- and 18-inch wheel designs, projector beam headlamps, and revised taillamp styling. Moving inside, Chevy has added a standard seven-inch color touchscreen to all models, which includes a backup camera. New-to-Equinox safety features like side cross traffic alert and side blind zone alert are also available for 2016. And really, that's about it. Powertrain options carry over from last year. On the base end, there's a 2.4-liter inline-four that's good for up to 32 miles per gallon on the highway (with front-wheel drive). Buyers can also opt for a 301-horsepower, 3.6-liter V6 that allows the Equinox to tow up to 3,500 pounds. Will this be enough to keep the Equinox fresh in its highly competitive class? In 2014, the Equinox did outsell lower-volume competitors like the Mazda CX-5 and Subaru Forester, but was bested by fresher offerings like the Ford Escape, Honda CR-V, and Toyota RAV4. Have a look at all there is to know about the 2016 Equinox in the press blast below. We'll have live images and more impressions direct from the Chicago show floor, soon. Fresh Face: Chevrolet Introduces Restyled 2016 Equinox Premium cues, new safety features enhance Chevy's record-selling compact SUV CHICAGO – Chevrolet today introduced the 2016 Equinox – a contemporized version of the popular compact SUV. Updates include new styling with premium accents, new wheel designs and new available safety features, as well as a larger color touchscreen radio and a standard rear-vision camera for entry-level models.