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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2014 Chevrolet Corvette Stingray Convertible gives us a couple of looks

Put away your pixel paintbrushes, kids. Pack up your Photoshop. This is the real-deal 2014 Chevrolet Corvette Stingray Convertible in its first official images. The droptop Chevrolet will roll into the bright lights of the Palexpo exhibition at next week's Geneva Motor Show, a four-wheeled statement of intent that General Motors is serious about taking its Corvette franchise global.
Chevy isn't providing anything in the way of further details with these two shots, but we've learned at least a couple of things about the car shown here. First off, the example seen in these images is fitted with the optional Z51 Performance Package - something that isn't immediately evident because there's no sign of the coupe model's prominent ductwork on its rear haunches. In order to accommodate the power folding hard tonneau cover, the vents that feed the transmission and differential coolers have been relocated to the underside of the car. The dark paint color on this example also does a good job of muting the contrasting black front fender vents and hood opening - Z51-spec design details that have proven to be somewhat controversial.
One other thing to note: These two shots also display the Stingray wearing different alloy wheels than the split five-spoke design shown at the hardtop's Detroit Auto Show unveiling in January. The simpler, thin five-spoke wheels should do a good job of showing off the Z51's upgraded brakes, and they'll be optional on the coupe as well.