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Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2013 Chevy COPO Camaro announced with two new engines and manual option

Chevrolet is following up the 2012 COPO Camaro with another limited run of the drag-strip-ready production car for 2013. Ditching the superchargers, the 2013 COPO Camaro can only be equipped with one of three naturally aspirated V8 engines, and other new features include the option of a manual transmission, new front springs, some minor styling changes and a lower starting price of $86,000. All cars are designed to abide by the rules of the NHRA's Stock Eliminator or Super Stock classifications, depending on in which series buyers wish to enter their Chevrolet Camaro.
Returning for 2013 is the 427-cubic-inch V8 producing 425 horsepower, but the new engines include a 325-hp 350-CID V8 and a 375-hp 396-CID V8. Buyers can select to purchase all three engines, and each will be matched with the sequence number of that car; the track-only COPO cars will not have vehicle identification numbers and can't be registered for street use.
Chevrolet is also offering unique enthusiast-specific options such as a COPO Build Book and the opportunity for owners to help assemble their car's engine at the Chevrolet Performance Build Center in Wixom, MI.