1972 Chevrolet C-10 Cheyenne on 2040-cars

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Dale Earnhardt, Jr. puts his Callaway Corvette and '55 Chevy on eBay

Dale Earnhardt, Jr. has put a couple of his personal cars up for sale on eBay. The first is a 1955 Chevy Bel Air that Junior had reworked by Funkmaster Flex, a bit of a diversion from Flex's more common Ford efforts. Junior's ride has a replacement chassis from Jim Meyer Racing, a 434 small-block tuned by Sharioff Racing to 500 horsepower, and truly thin rubber on what appear to be aluminum billet rims with Junior's former number 8 on the center caps. The interior is all custom and painted to match the outside, and those seats have been completely reupholstered. The second car is a 1999 Callaway C12, the 18th of 19 C12s built that year and featured in a 2002 issue of AutoWeek. It joined Earnhardt's private collection in 2004. Built on the base of a C5 Chevrolet Corvette and using a lot of technical know-how from Callaway's European racing program, the BMW #287 Blue Pearl C12 had its V8 bored out to 6.2 liters and graced with Callaway's Supernatural upgrade; it also has a Callaway coil-over suspension with adjustable dampers. There's new bodywork all around, and when new it cost about $200,000. At the time of writing bidding on the Bel Air was up to $80,100, the C12 was at $63,100. The auction ends Monday morning, and the winning bidders have the option of having their prizes autographed and retrieving the keys from Dale Jr himself if they're willing to go to Moorseville, NC. Featured Gallery Dale Earnhardt Jr. '55 Chevy Bel-Air View 28 Photos Related Gallery Dale Earnhardt Jr. Callaway C12 View 24 Photos News Source: Dale Earnhardt Jr via eBay [1], [2] Aftermarket Celebrities Chevrolet Auctions Coupe Luxury Special and Limited Editions Performance Classics eBay callaway callaway corvette Chevy Bel Air

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2016 Chevrolet Malibu Hybrid Quick Spin [w/video]

If a Chevy Volt is like a hybrid that prefers its electric motor, then the new Malibu hybrid is like a Volt you never have to plug in. That's partly because you can't plug it in, but more because the Volt and the gas-electric Malibu share a lot of major components. Since we happen to like the newly refined Volt, that's good news for the larger family sedan. The shared parts include the blended braking system, A/C compressor, the auxiliary power module, and most of the hybrid transaxle (what you might call a fancy electro-transmission). In the Malibu, the electric motors use neodymium magnets for efficiency and power, while the Volt has weaker ferrite magnets to reduce drag, and the Volt also gets an extra clutch to lock out the engine. The two use different batteries, with their size, power capabilities, and chemistry suited to the task for each vehicle. Unlike most of the midsized sedan leaders, the Malibu has never had a full hybrid option. For a few years in the last generation, Chevy offered the Malibu Eco with a version of GM's eAssist mild-hybrid system, which featured a small motor-generator in place of an alternator hooked up to a bigger battery that could harvest energy during deceleration and add some back in when you hit the throttle; it also brought engine stop-start functionality to save a little more fuel. But it saved only a little fuel, so eAssist was nixed in favor of a more efficient four-cylinder with a standalone stop-start system. Driving Notes Mode switches between gas and electric are just as smooth as in the Volt. No shudder or weirdness in the throttle. It drives as much like a gas-only car as any midsized hybrid does. The blended braking system is also noticeably well sorted. There's no deadness in the pedal, no touchiness, and no artificial, wooden feeling when you step through the regen portion of its travel. There's nothing abrupt or jarring about any of the experience, and the Malibu's baked-in quietness helps to deal with noise from the somewhat coarse 1.8-liter gas engine. Engine startup and shutdown are noisy from outside, but much less noticeable from within. The 2016 Malibu is larger yet lighter. The hybrid weighs about 125 pounds more than a comparably equipped 1.5T. You don't notice the extra weight, but there is some space eaten out of the trunk by the battery.