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GM intends to offer semi-autonomous vehicles by 2020

Prepare for a few years of technological saber-rattling, as the world's automakers begin pushing to bring self-driving cars to market. Earlier this week, Nissan announced that it aims to offer autonomous vehicles by 2020, while Google, BMW and several other marks are working on similar efforts.
General Motors is doing things differently, though. Rather than push for a fully autonomous car, it's continuing to refine its semi-autonomous Super Cruise, a product that we tested in April 2012 and that will eventually see use on some Cadillacs before trickling down to the rest of the General Motors family. Super Cruise, which is undergoing testing in the Cadillac SRX, doesn't take complete control out of the driver's hands. Rather, under a very specific set of circumstances on the freeway, it will marry the capabilities of things like lane departure warning and adaptive cruise control to allow the driver to take their hands off the wheel. All of which sounds a lot like the system Mercedes-Benz is launching on the 2014 S-Class.
The system is still in development, according to John Capp, GM's director of electrical controls and active safety technology. Now that that the biggest hurdle, steering control, has been cleared, GM's engineers can focus on things like teaching the system to adapt to differing road conditions and visibility levels. As we reported in 2012, Super Cruise is still befuddled in low-visibility situations or when road markings aren't particularly clear.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Autoweek divulges details on Presidential limo

Ever since the latest presidential limousine, also known as The Beast, debuted in 2009, we've wondered what's underneath that black Cadillac body. We already know a few details, like the fact it isn't a Cadillac at all, but a very heavy duty truck chassis from General Motors with a body that resembles a super-sized Caddy. Autoweek, however, has managed to extract new details from veteran Secret Service agents about the closely guarded presidential limo. Their methods, of course, are classified.
Designed to be a rolling office, bunker and escape pod all in one, the current presidential limo is far different from previous presidential state cars, which were heavily modified production vehicles. As we would expect, The Beast uses thick, military-grade body armor (eight inches on the doors), an armored fuel tank, special run-flat tires with Kevlar lining, an encrypted satellite phone, a fully sealed cabin with its own oxygen supply and a trunk full of weapons and medical equipment that includes a supply of the President's blood type (in case the car gets cut off from the ambulance that's always present in the President's motorcade).
The Beast also comes with a Halon fire-suppression system, night vision and is powered by a V8 engine, which we already knew runs on gas and not diesel, that returns an EPA-unfriendly estimated 3.7 miles per gallon. The Secret Service operates a fleet of 12 limos and each Beast costs $1.5 million. Lastly, AW estimates that the 18-foot-long state car weighs 15,000 pounds, and each Secret Service agent that drives the car must be specially trained to maneuver such a massive vehicle.