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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

GM recalling 117,000 sedans, crossovers, SUVs, pickups and vans

General Motors has issued a stop-sale to dealers and has notified the National Highway Transportation Safety Administration of its intention to recall 117,000 vehicles in the United States, Canada and Mexico. Of those vehicles, only 4,500 are at dealerships.
The affected vehicles include the Cadillac CTS and Chevrolet Impala sedans, fullsize SUVs (Cadillac Escalade, Chevy Tahoe and Suburban and GMC Yukon and Yukon XL), Lambda-platform crossovers (Chevy Traverse, Buick Enclave and GMC Acadia), heavy-duty pickups (Chevy Silverado HD and GMC Sierra HD) and fullsize vans (Chevy Express and GMC Savana). The sedans and body-on-frame SUVs include model years 2013 and 2014, while the CUVs, heavy-duty pickups and vans are limited to MY2014.
GM confirmed the recall to Autoblog via an emailed statement (which we've included below). According to the statement, the issue at hand in what is the company's 69th recall of 2014 covers the chassis-control module. Automotive News is reporting that a problem in the chassis-control system could cause a short in the module, which could cause the engine to stall or fail to start. The fault could also affect the trailer-brake control, provided it's equipped.

GM delivers best Q3 sales since 1980, 2.4M vehicles sold

People are a weird sort. Even after registering over 70 recalls through the first three-quarters of 2014, General Motors saw its best Q3 results since Jimmy Carter was in the White House, registering over 2.4 million global sales between June and September on the back of strong results in the US and China.
US sales were marshaled by good results for GM's pickups, the Chevrolet Silverado and GMC Sierra, which bumped the manufacturer's truck market share to 35.6 percent, up nearly three points from Q1 2014. Buick has seen healthy growth as well, with the Encore dominating its segment for the sixth month running.
It was China, though, that really bolstered GM's sales, as the company's efforts to top last year's record-setting 3.16 million units continued apace. Small SUV sales saw massive growth, with Encore, Chevrolet Trax and Captiva figures jumping 90 percent in Q3. Brand-wise, Chevrolet, Cadillac and Buick all saw sales gains in the PRC, with each recording double-digit year-over-year jumps. Cadillac sales alone were up 63 percent compared to the first nine months of 2013.