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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac rushing update for laggy CUE infotainment system

BMW's innovative iDrive was introduced in 2001, and a dozen years later, automakers are still learning hard lessons about what consumers want in their infotainment systems. In response to owner feedback - and a few media drubbings - about the delayed and occasionally fickle responses of its CUE (short for Cadillac User Experience) system, Cadillac has told Wired that it's going to issue an update this year.
Coming for the XTS and ATS, the new software will mean quicker haptic feedback to driver inputs on the touchscreen and the buttons, and snappier responses on screen. Down the road, Cadillac's VP of marketing says that a different mix of screen controls and hard buttons is "something you'll be seeing in the future" - the system is presently a mix of touchscreen-based controls and capacitive-touch switchgear - there are no knobs or physical pushbuttons to speak of, and the omission of both has proven to be a divisive issue among consumers and industry pundits.
Cadillac hasn't provided a date for when the CUE update will be issued, but it has indicated that the service will be performed by dealers, not sent wirelessly.

2014 Cadillac CTS configurator open for business

Cadillac has just set the new configurator for the redesigned, 2014 CTS live. While we've already tested out the new CTS, this is our first chance to play with all the interior and exterior color options and to get a fair idea of the price. The new CTS covers a broad swath from the $46,025 base model, with the 2.0-liter turbocharged four-cylinder, to the $59,995 VSport, complete with its brawny, 3.6-liter twin-turbocharged V6.
It doesn't take much to send the CTS's price up from there, though. Opt for the VSport Premium trim, and the price immediately jumps $10,000. Opting for one of the premium paint colors is all that's needed to nudge the CTS past $70,000. For reference, a 556-horsepower CTS-V (previous-generation, naturally) starts at $64,515.
Click over and have a look at the configurator for yourself.