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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Cadillac says it made CUE infotainment a lot better

We've never been huge fans of CUE, the Cadillac User Experience infotainment interface. It's been around a few years now, and the best thing we can say for it is that it now supports Android Auto and Apple CarPlay, making it easy enough to replace most of the interface with a familiar smartphone-based system. Now Cadillac has made some big upgrades to the system that should address at least some of our concerns. First and foremost, the system is claimed to be more intuitive, with a more logical interface design. Cadillac has added a Summary View that gives an overview of the climate, media, navigation, and phone all at the same time. The system will also be able to receive over-the-air updates, allowing Cadillac to make improvements more often and push them out to owners' cars, mush like Tesla and other automakers already do. The 4G LTE connection will also be used to connect the car with the cloud, where drivers can store and modify their own personalized set of settings. This My Driver Preferences profile will include things like contacts, navigation preferences, and recent destinations, and will also follow them from one car equipped with the system to another. That should come in handy for anyone subscribing to the $1,500-a-month Book by Cadillac vehicle subscription service, which allows participants to swap between cars when they choose. The cloud connection will also carry over to a new available navigation function, which Cadillac claims has a more intuitive, smartphone-like interface. It uses its data connection to provide current destination info and is supposed to learn a driver's habits, such as their preferred routes and frequent destinations, which the system will then attempt to offer up predictively – so the car should be able to know that you're heading home at 5:00. Additional apps for the system will be available through Cadillac's new Collection app store. And it's still compatible with Android Auto and Apple CarPlay. One sore spot that appears to have been improved is the digital gauge package, although Cadillac hasn't offered details on that extension of the system. The current iteration's ability to over-customize the interface (our personal favorite is the option to display a total of four speedometers between the head-up display and the gauge screen; see video below) and unintuitive controls make it difficult to use and learn, while the simulated gauges don't look particularly realistic.

Jay Leno welcomes a 2016 Cadillac CTS-V into the garage

After checking out a multitude of classic cars and customs over the past few weeks, Jay Leno switches things up with a modern performance machine in the latest video from the garage – a 2016 Cadillac CTS-V. Leno is curious about Caddy's attempt to challenge the BMW M5 and Mercedes-Benz E63 AMG S, and he takes a long, technical look at the sedan with chief engineer David Leone. Not content to just peek under the hood, Leno puts the CTS-V up on the rack to see what it packs underneath the svelte body. Once he gets the lowdown on the Caddy's engineering, it's time for a drive. Leno also flexes his interviewing skills while behind the wheel and gets even more info about the CTS-V's capabilities from Leone. He seems fairly impressed, but Leno's most entertaining question about the 640-horsepower sedan is whether it can do a burnout. He provides a definitive answer to that at the end of the clip. Related Video: