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Cadillac issues stop-sale on recalled CTS, SRX
Mon, 21 Jul 2014General Motors has issued a stop-sale order on the Cadillac CTS and SRX, both of which were recalled late last month. Why the stop-sale after all this time? Well, um, GM apparently doesn't know how to fix them.
The stop-sale covers all used Cadillac CTS sedans, coupes and wagons from model years 2003 to 2013, as well as new 2014 coupes and wagons. The SRX crossover stop-sale, meanwhile, only covers used vehicles from model years 2004 to 2006.
Automotive News reached out to GM spokesperson Alan Adler, who told the news pub that the company's engineers were "looking at one common solution" for the affected vehicles, although "they don't have it yet."
Cadillac's new ad campaign to tell you how to get lucky
Thu, 05 Sep 2013Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."
2015 Cadillac ATS sedan gets early reveal in making-of video
Mon, 30 Jun 2014Cadillac is apparently preparing to roll out a minor facelift for the ATS sedan - which we know not because General Motors has already revealed it or because we're looking at it in a fresh batch of spy shots (though we've seen that too), but because a behind-the-scenes video from the filming of its commercial has leaked out online. Which may be bad news for Cadillac, and even worse news for the film production company, but good news for us, because we get to see it ahead of schedule.
The revised sports sedan seems to be sporting a new front bumper and less egg-cratey grille with Caddy's new wreath-less badge at its center, all apparently put in place to bring the sedan more in line with the new ATS coupe.
We're sure Cadillac will be revealing the updated 2015 ATS sedan shortly, but you can scope it out right now in the video below. By way of comparison, we've included an image gallery of the current ATS, released back in 2013, as well.