1966 Cadillac Deville Convertible on 2040-cars

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Combative de Nysschen defends Cadillac move, naming change

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

2014 Cadillac CTS images leak from somewhere

The redesigned 2014 Cadillac CTS will be unveiled this Tuesday on the eve of the New York Auto Show, but as often happens, some images of the car have leaked onto the web a few days early. Previously, the only information we had on the 2014 CTS concerned the all-new twin-turbo V6 engine that will be found underhood, rated at 420 horsepower and 430 pound-feet of torque.
While none show the new car in its entirety, the images do show much of the front end, particularly the headlights that feature vertical bars of LEDs that start down low as foglights and continue up to the top of the front fenders. They're similar to the lighting design first shown on the XTS and ATS, except the lower portions are much taller.
There are also views of the rear end and one of the taillights, as well as an interior shot of the front passenger door. The latter image has us most intrigued, as it shows some very high end materials being used in the new CTS interior. The low-gloss wood trim, in particular, looks very premium.

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.