1965 Cadillac Deville Convertible on 2040-cars

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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Carpool Deville aims to be the world's fastest hot tub

The world needs crazy inventors with wild dreams. While we might not long for the things that they create, their contraptions certainly make the day a little more enjoyable. Take the Carpool Deville as an example. Nobody (well, almost nobody) is asking for a hot tub fashioned from a 1969 Cadillac that is still drivable. But now that you know that such a beast exists, don't try to tell us you aren't at least intrigued.
The team behind the six-year-long project has a pretty ingenious setup worked out. The Caddy's original 472-cubic-inch (7.7-liter) V8 both provides propulsion and heats the water. The interior is entirely replaced with a watertight, fiberglass tub that includes working jets, and the controls are all done by hand.
As if just building a mobile hot tub isn't enough, the team behind the Carpool Deville plans to take it racing too. Specifically, they intend to go to the Bonneville Salt Flats later this year to make a top speed run while immersed in water at over 100 degrees. They even have a roll cage all set to install to meet the safety requirements there.