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Cadillac back on track with 600-hp ATS-V.R racer in FIA GT3 spec [w/video]

There was already a rumor brewing that Cadillac might eschew the CTS as its racecar next season in favor of the ATS Coupe. It turns out that is absolutely the case, and now we know just what this 600-horsepower, future racer looks like. The coupe might not be limited to competing in just the US, though, because it's built to FIA GT3-specifications, meaning that this Caddy is also eligible to race in over 30 series worldwide against the likes of Bentley, McLaren, Audi and other premium brands.
The heart of this massively winged Cadillac is an engine dubbed the LF4.R. It's based around the unit in the production ATS-V and CTS Vsport but with larger turbos, bigger intercoolers, side exhausts and other tricks. Cadillac claims it makes a monstrous 600 hp and 520 pound-feet of torque in unrestricted form.
As the photo above shows, the ATS-V.R also wears an aggressive aero kit with a carbon fiber front splitter, and a wing at the back that could probably double as a picnic table in a pinch. The dry weight of the whole package is quoted at about 2,900 pounds, which is around 700 pounds less than the street version.

Cadillac to vie for Secret Service armored car contract, new Beast?

President Obama has used the same armored limo since his inauguration in 2008. Known by many as The Beast, the Presidential Limo was provided by Cadillac and earned its nickname in large part because of its massive size, which isn't surprising considering that its Caddy-shaped bodywork is said to sit atop a heavy-duty truck chassis.
It seems the Secret Service may be in the market for a Beast replacement, having issued a request for proposals for a new armored limo. According to Motor Trend, Obama's backup limo is a leftover from the Bush Administration, so it will be interesting to see if this new machine will serve as a replacement for The Beast or for its backup. The contract is to be awarded by September 29, 2013.
The boys from MT contacted Cadillac, Lincoln and Chrysler, and Chrysler is the only one that would confirm that it is not pursuing the contract. Cadillac may have the inside track, as it has provided Presidential limos since 1993, but Lincoln also has a long and storied history of chauffeuring the President.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."