2005 Buick Rendezvous Cxl Plus Awd on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Opel Cascada is Europe's Buick convertible [w/video]

As we reported earlier, there has been much speculation regarding a Buick convertible of sorts. The most ringing endorsement of this conjecture comes today from General Motors Europe, as the new Opel Cascada has debuted on the interwebs. Opel calls the four-passenger Cascada an "athletic, glamorous midsize convertible." With a length of 4,697mm (185 in.), the Cascada is as long as an Audi A5, to which GM has said it would be slightly larger.
The Cascada, which is Spanish for waterfall, features a cloth convertible top that retracts in 17 seconds and at speeds up to 50 km/h (31 mph). The Cascada features a 1.4-liter turbo gas engine, 2.0-liter turbodiesel with 165 horsepower and a range-topping 1.6-liter turbocharged Ecotec engine that puts out 170 horsepower and 280 Nm (207 lb-ft). Power is sent through either a six-speed manual or six-speed automatic transmission.
According to GM, the Cascada will also come rife with luxury and tech features. In addition to adaptive forward lighting and ergonomic heated front seats, the convertible will feature Opel Eye, which is a front camera that can recognize traffic signs and incorporates lane departure warning and forward collision alert.

2014 Buick Regal GS

A few months ago I drove the 2014 Buick LaCrosse and wrote up a First Drive review of it. For all of my quibbles with that sedan (and I had a fair number), I understand that it speaks to the heart of what new Buick loyalists like in a car; it's roomy, has a cushy ride and is as placid as a summer's morning at highway speeds.
Those qualities, while undeniably desirable, don't mean a whole lot to me personally. I prefer sedans that conjure up words like "nimble," "punchy" or even "raucous" on occasion. So, directionally, the high-performance GS version of the 2014 Buick Regal is more my cup of tea than any other car in the company's current range.
In fact, I'd already come to know the Regal GS from its 2012 model year introduction, and grown more than a little fond of the sporting sedan in its original front-wheel-drive, six-speed-manual guise. The fast, sweet-handling car with well-sorted controls may have suffered from a slight identity crisis in terms of pricing (and may still), but it was undeniably fun to drive. So, when I heard that the GS was coming to market for 2014 with optional all-wheel drive (albeit only in combination with a six-speed automatic transmission), I was stoked to have another go and concentrated my driving impressions on the AWD car.