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Buick adds Sport Touring trim to sedan lineup

Buick has made a few tweaks to its sedan lineup today, announcing that a new Sport Touring trim will be offered on the LaCrosse, Regal, and Verano. It's best to think of the new Sport Touring models as Buick's answer to Chevrolet's limited range of RS models, focusing on very small style changes rather than any added performance. Best to leave that to the Regal GS, we guess. For the ST trim, Buick has fitted its three four-doors with new 18-inch wheels. These relatively sporty hoops get machined faces with black inserts, like those offered on the Encore Sport Touring and the Enclave Tuscan Edition. Also coming to the LaCrosse, Regal, and Verano Sport Touring is a new rear spoiler. Like we said, these are simple styling packs meant to spice up the staid but handsome exteriors of the brand's sedans. "These new ST models underscore the importance of design choices, while complementing the safety, refinement and connectivity technologies that are drawing new customers to Buick dealerships," Buick VP Duncan Aldred said in the attached statement. The new trim level will be available on all three vehicles this fall, with prices to be announced closer to the on-sale date. Scroll on for the official presser from Buick. Related Video: Buick Expands 2016 Sport Touring Lineup Distinctive sedans join Enclave Tuscan Edition, Encore Sport Touring DETROIT – Buick unveiled 2016 LaCrosse, Regal and Verano Sport Touring (ST) models today – sedans with distinctive exterior cues designed to set them apart from the pack. Each features special 18-inch wheels with machined faces and black "pockets," and a rear spoiler. They join the Enclave Tuscan Edition and recently announced Encore Sport Touring as special models expanding Buick's lineup with more design-focused choices. "Buick is reaching an all-new generation of customers by reinventing itself in terms of design, function and capabilities," said Duncan Aldred, vice president of Buick. "These new ST models underscore the importance of design choices, while complementing the safety, refinement and connectivity technologies that are drawing new customers to Buick dealerships." The new Sport Touring sedans – and Encore Sport Touring – go on sale this fall. LaCrosse Sport Touring includes Buick IntelliLink with Apple CarPlay capability, OnStar 4G LTE connectivity with Wi-Fi hotspot, remote start, eight standard air bags (including rear-seat thorax air bags) and leather-trimmed seats – with heated front seats.

Buick announces Ultium-based EV for the Chinese market

Buick will expand its presence in the EV segment by launching a five-seater crossover on the Chinese market before the end of 2022. The model will use the Ultium technology developed by parent company General Motors, and it will be closely followed by another electric car. Official details about the model remain few and far between; we don't even know what it will be called yet. The company published an image that shows an electric platform topped by the outline of a crossover, and it clarified power will come from a battery pack with cells "tailored for China." The battery-powered Buick will also be available with the Super Cruise technology found in other General Motors models. The outline shares more than a passing resemblance with the heavily-camouflaged test mule that our spies spotted testing earlier in 2022, but it's difficult to tell whether we're looking at the same car. Trademark filings suggest Buick has several electric cars in the pipeline. While the crossover won't be the first electric Buick — the Velite 6 MAV went on sale in China in 2019 — executives have high hopes for it. To that end, the company will open up to 58 Buick EV City showrooms and over 600 Buick NEV Zones across China. It's also working with "mainstream third-party charging operators" to make over 400,000 charging points available throughout China by the end of 2023. Buick will release additional details about its upcoming electric model before the end of 2022, and deliveries are scheduled to start in the first half of 2023 on the Chinese market. As of writing, it's too early to tell whether the EV will join the Envista on its trip across the Pacific or stay in China. Looking ahead, the brand announced plans to release a second electric car built around Ultium technology before the end of 2023.

NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video: