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2024 Buick Envista Avenir Interior Review: A real winner from Buick

The 2024 Buick Envista is the first Buick product I’ve driven in recent history thatÂ’s kept me thinking about it for much longer after handing the keys back. Much of that credit is due to Buick pricing it so low, but itÂ’s not like there arenÂ’t other cheap cars out there. The difference, of course, is that the Envista is both affordable and a really good car at the same time. You can read about how effective the tiny and frugal 1.2-liter turbo engine is in our First Drive, or get the full download about the various trims in our Buying Guide, but here IÂ’m going to focus on its impressive interior in its most exemplary form. My test Envista pictured throughout is the Avenir trim, which is the top-shelf, priciest model, and yet it still only starts at $29,695. That feels like a steal in todayÂ’s ever-expensive car market given its size and level of equipment. So, whatÂ’s the catch?  First impressions are wildly positive when I settle into the AvenirÂ’s comfortable, heated leather seats and run my hands along the soft leather of the heated flat-bottom steering wheel. Then I check out whatÂ’s in front of me and notice the dual-screen layout housed cleanly in a single slab in the dash. The 11-inch touchscreen infotainment system is barebones as it gets from a software and user interface perspective, but that simplicity is somewhat refreshing. You get wireless Apple CarPlay/Android Auto, along with good enough hardware that everything runs fluidly and responds quickly to touches. The 8-inch digital instrument panel is verging on being too simplistic in favor of minimalism, though. Many of the typical gauges you might see in a cluster are instead tucked into a menu on the infotainment display, and customization of that cluster screen is similarly limited. ItÂ’s functional, but thereÂ’s room for improvement or at least customization. The Pebble Gray and black two-tone look of this Avenir model is rather dashing combined with the Cinnabar Metallic exterior paint, and “Avenir” being stitched into the headrests is an upper-class touch. Also appreciated is the soft dash in front of the passenger with pretty stitching and an intriguing crease-like pattern in the material. This carries through into the doors and the door armrests, which are also padded, something you donÂ’t get in the brutally hard doors of this carÂ’s platform mate, the Chevrolet Trax.

Opel Insignia OPC getting facelift. Will the Buick Regal GS see it, too?

We've seen spy shots of the base Opel Insignia wearing facelifted front and rear ends, and now it appears that the more potent OPC version will be benefitting from a nip/tuck, as well.
The front bumper has been redesigned, incorporating new air intakes - toned-down versions of the model's signature fangs - as well as a new grille. Out back, there will be minimal changes to the overall fascia, most likely stuff like slightly redesigned taillamps, and inside, these spy shots show a larger navigation/infotainment screen sitting atop the center console.
This is all well and good for the Insignia, but we're wondering how these changes will impact North America's Buick Regal GS. No, it may not share the same powertrain punch as the Euro-spec OPC, but visually, the cars are nearly identical. When questioned about possible changes for the GS, a Buick spokesperson told us that the automaker "can't comment" on any changes at this point. Even so, we wouldn't be surprised if some small changes come our way in the next year or so.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.