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Bugatti teases Chiron again, shows and tells us nothing

The television spots Infiniti released in the eighties for the original Q45 still carry the torch for arcane teaser commercials, but Bugatti might try to steal some of that light this year. The Franco-German automaker released a 41-second teaser video for the Chiron with quick-cut shots of just about everything except the supercar. The fighter jet, the volcano, even the guy running on top of the sideways skyscraper we get, since the tagline is "Breaking new dimensions." But the elevator and the drummer? We already know the rumor that it's going to break the Veyron Super Sport's terminal velocity, hitting something above 290 miles per hour. Continuing the theme of tweaks that advance the entire package, it's been reported that an analog speedometer will keep track of that vitesse with hash marks running all the way to 500 kilometers per hour, taking the place of the centrally-placed tachometer. Cabin ergonomics should take a step up, while a larger windshield will improve visibility, and the seating position moves outward to become more conventional. Oh, and since the car is named after French auto racer Louis Chiron and not the mythological Greek centaur, it is pronounced Shir-on, not Kai-ron. You can check out the latest teaser in the video above - at 41 seconds, the spot is about a second less than the time it took the standard Veyron to hit its top speed. Related Video:

Bugatti Chiron Sets a World Record

The Bugatti Chiron set a world record from a standstill to 248mph to a standstill. Bugatti Autoblog Minute Videos Original Video

Bugatti will stop chasing speed records to focus on 'other areas'

Bugatti made international headlines when it became the first automaker to break the 300-mph barrier. The French firm won't return to the Ehra-Lessien track in Germany to try beating its 304-mph record, because it's done chasing speed records for good. "This was the last time for us," affirmed company boss Stephan Winkelmann during a short speech filmed in the company's factory. "From now on, our minds and our focus will stay on different projects," he added. He stopped short of delivering details about the projects he has in mind. Bugatti's retirement doesn't come as a surprise; the company had started to shy away from setting speed records after it released the Chiron. At the time, its lost interest came as a surprise, because it had made history on several occasions by reaching jaw-dropping speeds with the Veyron. The 267-mph Super Sport variant of the car held the coveted title of the world's fastest car for years. The company spent much of 2019 celebrating its 110th birthday with special cars like the one-off La Voiture Noire unveiled at the Geneva Motor Show, and the limited-edition Centodieci first shown at The Quail, a Motorsports Gathering in California. While it won't continue releasing two special projects annually in the foreseeable future, Bugatti will keep the momentum going in the coming years. "One thing is for sure: we will have a great future," Winkelmann concluded. Time will tell whether it involves a long-tail Chiron variant inspired by the record-breaking car, a long-rumored SUV, or something else entirely.