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Bugatti teases Chiron again, shows and tells us nothing

The television spots Infiniti released in the eighties for the original Q45 still carry the torch for arcane teaser commercials, but Bugatti might try to steal some of that light this year. The Franco-German automaker released a 41-second teaser video for the Chiron with quick-cut shots of just about everything except the supercar. The fighter jet, the volcano, even the guy running on top of the sideways skyscraper we get, since the tagline is "Breaking new dimensions." But the elevator and the drummer? We already know the rumor that it's going to break the Veyron Super Sport's terminal velocity, hitting something above 290 miles per hour. Continuing the theme of tweaks that advance the entire package, it's been reported that an analog speedometer will keep track of that vitesse with hash marks running all the way to 500 kilometers per hour, taking the place of the centrally-placed tachometer. Cabin ergonomics should take a step up, while a larger windshield will improve visibility, and the seating position moves outward to become more conventional. Oh, and since the car is named after French auto racer Louis Chiron and not the mythological Greek centaur, it is pronounced Shir-on, not Kai-ron. You can check out the latest teaser in the video above - at 41 seconds, the spot is about a second less than the time it took the standard Veyron to hit its top speed. Related Video:

You can now buy a certified pre-owned Bugatti Veyron or Chiron

Buying a used car can be a daunting experience, even if you're in the market for a W16-powered Bugatti. The company is giving customers valuable peace of mind by launching a certified pre-owned program for the Veyron and the Chiron that includes a one-year warranty plan. The firm explains that the cars eligible for the certified pre-owned label "exhibit the incomparable quality expected of the Bugatti macaron." There's no word yet on how Bugatti and its technicians decide if a car is eligible to join the certified pre-owned program, though it likely involves a series of comprehensive inspections. We've reached out to the company and we'll update this story if we learn more.  Bugatti's certified pre-owned cars come with a one-year warranty plan, but what it covers depends on the model selected. For the Chiron, it includes all parts and labor for mechanical, electrical, corrosion-, and paint-related repairs. For the Veyron, it covers parts and labor for mechanical and electrical repairs. It's valid worldwide, so you're covered if you buy a Chiron in Utah and ship it to Italy for a road trip. Enthusiasts who buy a certified pre-owned Bugatti will also receive a free annual service that needs to be performed within one year of the purchase date. And, every authorized Bugatti dealer can sell certified pre-owned cars, so the program will include a wide selection of cars. Bugatti isn't the only high-end company that offers a certified pre-owned program. Lamborghini, Ferrari, and Rolls-Royce operate similar programs. Many of these companies are sitting on a full order book, so investing in used-car sales makes sense from a business standpoint.  

Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.
As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.
This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.