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Bugatti teases Chiron again, shows and tells us nothing

The television spots Infiniti released in the eighties for the original Q45 still carry the torch for arcane teaser commercials, but Bugatti might try to steal some of that light this year. The Franco-German automaker released a 41-second teaser video for the Chiron with quick-cut shots of just about everything except the supercar. The fighter jet, the volcano, even the guy running on top of the sideways skyscraper we get, since the tagline is "Breaking new dimensions." But the elevator and the drummer? We already know the rumor that it's going to break the Veyron Super Sport's terminal velocity, hitting something above 290 miles per hour. Continuing the theme of tweaks that advance the entire package, it's been reported that an analog speedometer will keep track of that vitesse with hash marks running all the way to 500 kilometers per hour, taking the place of the centrally-placed tachometer. Cabin ergonomics should take a step up, while a larger windshield will improve visibility, and the seating position moves outward to become more conventional. Oh, and since the car is named after French auto racer Louis Chiron and not the mythological Greek centaur, it is pronounced Shir-on, not Kai-ron. You can check out the latest teaser in the video above - at 41 seconds, the spot is about a second less than the time it took the standard Veyron to hit its top speed. Related Video:

Bugatti Chiron roadster could be in the works

Regular reversals make it hard to tell what Bugatti will do next. In 2018, the Molsheim, France-based carmaker said it wouldn't go after the 300-mph mark, screaming from the mountaintop that would be "missing a big part of what the [Chiron] is all about." Not even a year later, a modestly reformed Chiron reached 304.773 mph at Volkswagen's Ehra-Lessien test track, the feat spun into the $5.19M Chiron Super Sport 300+ and, more recently, the $580,000 Jacob Twin Turbo Furious 300+ wristwatch. In 2019, Bugatti said "There will be no SUV." Eight months later, Bugatti revealed it had already designed a crossover, and that "some potential customers have seen it, and they liked it." If The Supercar Blog is correct, we could have another take-back on our hands. In 2016, Bugatti pronounced the Chiron would get "no roadster or convertible" version. Since then, the closest accommodation the Chiron makes to open-air motoring is the fixed Sky View roof panels. But TSB sources told the outlet "Bugatti does intend to build" a Chiron roadster. It's not clear if this would be a one-off like the La Voiture Noire or a limited run like the Divo or Centodieci, but TSB states Bugatti is "reportedly gauging interest in a one-of-a-kind open-top variant." A one-off roofless screamer is one of Bugatti CEO Stephan Winkelmann's go-to maneuvers, though. When Winkelmann ran Lamborghini, he commissioned designers to work up the Aventador J roadster for the 2012 Geneva Motor Show, later selling the car's birth as a customer commission. The following year, he presided over the creation of the single-seater, targa-top Egoista for the brand's 50th anniversary. Bugatti has a much deeper roadster tradition than Lamborghini, offering plenty of material to pull from that designers have so far barely mined. With a rumored price of ˆ9 million ($10.1M U.S.), Bugatti's roofless hypercar wouldn't be a 'mere' targa-ficiation of the Chiron mimicking the Veyron Grand Sport. The asking price is a nice condominium beyond the ˆ8 million ($8.9M U.S.) sought for the Centodieci, the EB110 homage limited to ten units, and a good deal less than the $18.7M sum needed for the La Voiture Noire.   If there's any truth to this, guesswork says Bugatti's either doing up a roofless roadster in the vein of the Bentley Bacalar or a speedster in the Ferrari SP1 mold. More detail than that will need to wait until another source pipes up, or Bugatti decides to drop hints.

The Bugatti Chiron sounds like an absolute monster

Most of us will never drive, or own, a Bugatti Chiron. Actually, most of us will never even see one. The closest we'll probably get is stuff like this video. So with that in mind, we bring the first of what will probably be many, many videos. This one comes directly from the floor of the Geneva Motor Show and was obtained by the team at Auto Express after they slipped the Chiron's handlers a few euros (probably). The Bug idles, then raises its spoiler and gives an ever-so-brief bark from its quad-turbocharged W16 engine. It sounds good and menacing, but how does it sound next to its older brother, the Veyron? Well, not surprisingly the two cars sound a lot alike. They use broadly identical 8.0-liter, 16-cylinder engines with four turbochargers, but the new Chiron has nearly 300 horsepower more than the Veyron Super Sport shown in the video below. That makes us think that once we finally see the Chiron in motion, it'll be a much faster, but not necessarily much noisier, Veyron. Check out the Chiron giving a bark at the top of the page, and then scroll down to see Shmee150 get a close up with a Veyron Super Sport, for a unofficial comparison of the two noises.